speek
Founding Growth Marketer
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About Speek
Speek Health is on a mission to end the wait for life-changing mental healthcare for young people and their families, by blending AI and clinical science to rethink how mental healthcare is delivered to families.
We are a group of high impact mission driven clinicians, technologists and seasoned entrepreneurs, who have first hand experience, both professional and personal, of caring for a loved one struggling with their mental health. Together, we're building the most effective digital treatment to break the cycle of teenage self-harm.
Success to us means no family should suffer alone. We're a well-funded, early-stage startup backed by UK’s top impact investors like Daring Capital, Octopus Ventures First Cheque Fund, Zinc, Family Offices and angels.
We dream big and iterate fast. If that sounds like home, we'd love to hear from you. Come work with our founding team, it will be a fun ride 🙂
The role
We're hiring our first dedicated growth marketer to build Speek's direct-to-family acquisition engine from the ground up. You'll report to the Founder and own D2C growth end to end, from the first ad a parent sees to the moment their family starts treatment.
Most parents who discover their child is self-harming face long waits, confusing pathways, and a lot of fear. Many don't know that effective, evidence-based help exists outside a waiting list. Reaching them is our biggest challenge. We've launched early Meta campaigns and built basic lead generation flows. Now we need someone to turn that into a repeatable, measurable, scalable engine.
This is a founding role, and it's hands-on. You'll set the strategy, run the campaigns, make the creatives, and own the numbers. There's no team or agency to hand things to yet, though you'll help shape who we hire next as the engine grows.
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What you'll do
- Own acquisition end to end. Set the growth strategy, choose the channels, manage the budget, and be accountable for leads, conversion to treatment, and cost per family acquired.
- Run paid media yourself. Build, launch, and optimise campaigns on Meta first, then test TikTok, Google, and whatever else earns a place. You're comfortable in the ad platforms daily, not reading reports from someone else.
- Produce assets yourself with AI tools, Figma, CapCut, and similar, and brief creators when that's the better route.
- Run a disciplined experiment loop. Form a hypothesis, set up a clean test, say in advance what would prove you wrong, read the result honestly, and iterate. Build the system around it: testing cadence, angle library, naming conventions, and a bank of real parent and young-person language.
- Own the full funnel. Landing pages, lead capture, nurture sequences, and the handover to our clinical intake team. Find where families drop off and fix it.
- Build the measurement foundations. Tracking, attribution, and a simple dashboard that tells us weekly what's working, what it costs, and where the next pound should go.
- Make growth safe as well as effective. Work within safe-messaging guidelines for self-harm and suicide, platform health advertising policies, and the ASA/CAP code, with sign-off from our clinical team. You treat these as design constraints to be creative within, not blockers.
- Shape the growth team. As the engine proves out, help decide what to hire, build, or outsource next.
About you
- 5+ years in consumer growth or performance marketing, with a track record of owning results (not just contributing to them), ideally at an early-stage company.
- You've managed paid budgets yourself and can talk fluently about CAC, conversion rates, payback, and attribution.
- You're genuinely strong on creatives. You've written performance copy with results you can point to, you have taste, and you make assets yourself rather than only briefing them.
- Your background is consumer-facing, ideally in health, wellbeing, parenting, or other high-trust purchases. If your experience is mainly B2B SaaS, this probably isn't the role.
- You're comfortable being the only person doing this, with ambiguity, a lean budget, and a very driven team.
- You understand that when the audience is vulnerable, "what converts" and "what's right" both matter, and you can hold both.
- You want to work on youth mental health for a reason you can say out loud.
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Nice to have
- Experience marketing in a regulated category (health, pharma).
- You've built lifecycle or CRM journeys (email, SMS, WhatsApp) that moved conversion.
- You've run a creator or UGC pipeline, including sourcing, briefing, and quality control.
- Some exposure to partnership or channel growth, such as schools, charities, employers, or insurers.
The practical bits
- £60k–£70k · Hybrid, with 2 days/week co-working in central London
How to apply
Please send your updated LinkedIn profile and a blurb outlining the following:
- Why Speek?
- Why this role?
- Why you?
- Example of relevant previous work, or link to your portfolio
Please send your application to: applynow@lets-speek.com with the subject line: Founding Growth Marketeer
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