Unicorn
Founding GTM Lead
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Company Overview
🦄 Job Title: Founding GTM Lead
📚 Industry: Financial Services / WealthTech
💰 Revenue: Undisclosed
📈 Funding Journey: £3.1m raised
👩 No of Employees: 14
📍 Locations: Remote across the UK and Europe
Summary
An early-stage AI company building a System of Execution for wealth and asset management firms. The platform enables financial institutions to automate complex, multi-stage processes while maintaining the control, configurability, and compliance required within regulated environments.
Already live across the UK and South Africa, the business is now building a repeatable GTM motion before expanding further internationally, including into the US.
Job Summary
This is a Founding GTM Lead opportunity for someone who wants to combine hands-on selling with building the commercial playbook of an early-stage AI company.
Working directly with the founders and alongside an experienced Enterprise seller, you will own the full sales cycle from outbound prospecting through to close. You will also help shape messaging, demos, pipeline management, qualification, and the wider GTM strategy.
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The initial focus will be building a scalable, higher-volume sales motion across wealth and asset management. Typical opportunities will range from approximately £30k to £200k+ ARR, with an initial annual revenue target of approximately £800k to £1m.
This is not an established AE role where the infrastructure already exists. You will be expected to generate pipeline, close customers, identify what is and isn't working, and help build a systematic sales process around those learnings.
Once the UK playbook is established, there is scope to expand the motion into the US and, longer term, build and lead a wider commercial team.
Experience Required
- 2–4+ years of B2B SaaS, AI, or technology closing experience
- Experience selling into Financial Services
- Wealth or asset management experience is advantageous but not essential
- Track record of closing £60k+ ARR deals
- Strong outbound and self-generated pipeline experience
- Experience managing complex, multi-stakeholder sales cycles
- Confidence selling to senior and C-level stakeholders
- Highly structured approach to pipeline and sales process
- Comfortable building processes and playbooks rather than inheriting them
- High ownership, accountability, and proactivity
- Comfortable operating within an early-stage, founder-led environment
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The Application Process
Stage 1: Founder Interview
Initial conversation focused on experience, commercial track record, ownership mindset, and alignment with an early-stage environment.
Stage 2: Practical GTM Exercise
Practical exercise focused on how you would approach selling, building, and systemizing a repeatable GTM motion.
Stage 3: Final Founder Interview
Final conversation focused on mutual alignment, outstanding questions, and next steps.
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