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About
Astute is building the B2B new media company, starting with creator partnerships. Astute's AI-native platform is transforming how B2B companies grow. We help businesses partner with trusted creators – newsletters, podcasts, Substacks, and LinkedIn creators – to reach highly engaged, high-intent audiences that traditional marketing channels increasingly struggle to reach. By combining AI with creator partnerships, we’re building the infrastructure that powers the next generation of B2B customer acquisition. We’re now growing our founding team as we scale the business and bring this vision to market.
Role Overview
This is a high-impact, generalist role working directly with the CEO to help build one of the fastest-growing AI startups from the ground up. You will become the CEO’s commercial right hand, operating across sales, growth marketing, customer acquisition, partnerships, and business operations. During the first 6 to 9 months, your primary focus will be helping the company achieve ambitious revenue and customer growth targets by executing across every part of the commercial function.
This role is ideal for someone who enjoys variety, takes ownership, and thrives in an early-stage environment where no two days look the same. While the immediate focus is commercial execution, there will be opportunities to expand into operations, strategy, product, and other areas of the business as the company scales.
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Key Responsibilities
Commercial & Growth
- Support the CEO across all commercial initiatives, acting as an extension of the founding team
- Execute outbound sales campaigns, account-based outreach, and customer acquisition initiatives
- Plan and execute marketing campaigns (including growth, content, and media marketing) across multiple channels
- Identify new opportunities to drive revenue, partnerships, and pipeline growth
- Support customer conversations, demos, and follow-up activity where required
Marketing & Brand
- Create marketing content and campaigns that generate awareness and customer demand
- Help develop messaging, positioning, and go-to-market initiatives
- Support social media, thought leadership, events, and other growth initiatives
- Work closely with customers to understand their needs and translate insights into commercial opportunities
Operations & Founder Support
- Take ownership of high-priority projects that help the business move faster
- Build and improve internal processes, documentation, and systems as the company scales
- Support cross-functional initiatives across product, engineering, and commercial teams
- Solve problems wherever they arise, taking ownership from idea through execution
- Step into new areas of the business as priorities evolve, working closely with the CEO across a wide range of initiatives
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Skills & Profile
Essential
- Demonstrated ownership of commercial outcomes in early-stage startup environments – has been the person founders trust to run the commercial side
- Experience across multiple go-to-market functions (growth, sales, marketing, account management) rather than specialising in one
- Track record of building things from scratch – processes, revenue streams, partnerships – without existing playbooks
- Highly proactive with a strong sense of ownership and accountability
- Excellent communication and relationship-building skills
- Excited by ambiguity and comfortable working in a fast-moving startup environment
Nice to Have
- Connection to B2B marketing, creator economy, or media/content space
Compensation
- Competitive base salary plus meaningful equity
- This is a founding role with significant ownership – equity is a core part of the package
What Success Looks Like
- Becomes a trusted extension of the CEO, taking ownership of key commercial initiatives
- Makes a measurable contribution to customer acquisition and revenue growth
- Executes high-quality sales and marketing initiatives with minimal oversight
- Introduces better systems and processes that improve execution across the business
- Adapts quickly to new challenges and becomes a versatile operator capable of contributing across multiple functions as the company scales
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