Founding Product Designer (UI/UX)

Product Designer Location: New York, USA or London, UK Salary: $180,000 - $200,000 Meaningful Early Equity In-office, with flexible remote days Intra-USA or Intra-UK/EU location package available USA work authorization required for US role About Aurora Aurora is the AI-Native Lifestyle Operating System for human flourishing in a world of AI slop, inefficiency, and noise. We believe that time is the only currency that matters. So, we're on a mission to help you make the most of every minute of your life. Stronger connections with your family and friends. Experiences and adventures that transform who you are. Building the perfect physical and mental temple of health. Consumer technology was supposed to give us leverage. To make it easier to find the right restaurant, the right trip, the right doctor. Instead, every major platform today is optimised against the person using it: more scrolling, more ads, more engagement loops. You have infinite choice and zero clarity. We exist to reverse that. Aurora takes millions of data points about you and about the world and finds the one thing that is right for you, at the right time. Our members — needle-moving tier-1 founders, executives, and athletes — use Aurora to navigate travel, health, dining, experiences, and premium goods with the kind of judgment that used to require a team of people who'd known you for years. Over half use it every single day, 95% every week, and in our first 6 months, member spend & engagement is outperforming industry benchmarks by 5×. Aurora is backed and chaired by Alex Macdonald, the most successful founder in this category, and has raised >$5M from experienced operators and tier-1 investors. We are now expanding the founding engineering team as we scale the product and the member base. Aurora is built in person from our offices in London, New York, and Los Angeles. The engineering team works from our London office in Belgravia, with flexible remote days. The Product Designer Our core team of 20 is searching for a world-class Product Designer to define Aurora’s UI/UX. You’ll place a multi-daily-usage, multi-modal, multi-player product in the hands of the world’s most influential and ambitious individuals, reshaping how they plan, book, and manage their lives across core lifestyle domains, including travel, dining, experiences, luxury goods & gifting, and longevity. You do not need to have extensive experience in the premium consumer or luxury space. We actively welcome individuals who optimize for a polished, new-era experience, rather than old-school luxury. Our early team is made up of design-forward operators who care deeply about simple and joyful product experiences. We are defining a new category of lifestyle operating system. Like finance runs on Stripe's rails, for our members: life runs on Aurora's rails. This role is not about executing predefined requirements. We’re looking for someone who can deeply understand the real problems our members face, challenge assumptions, and design the right solutions - from identifying the opportunity to shipping a polished experience. You’ll own product design end-to-end: exploring problems, proposing interaction models, validating ideas, and delivering production-ready designs. You’ll work closely with engineering and product to define what we build, not just how it looks, and help set the bar for usability, clarity, and premium craftsmanship in an always-on product. The role reports directly to the CTO and has the potential to grow into a senior leadership position spanning design, product, and brand. Our Principles We’re a deeply committed team of tier-1 backed and exited operators united by our five core principles: We seek truth We are high-leverage We are courageous We are owners We believe impossible is an attitude Why AuroraHigh Leverage Design a daily-use product placed directly in the hands of the world’s most ambitious individuals and organizations — empowering them to compound their time, relationships, and global impact. Cutting-Edge AI Work hands-on with a next-generation AI system redefining lifestyle management at the highest level, spanning context, recommendation, orchestration, and execution. Design an ultra light-weight, ultra high-leverage product experience that consistently wins the engagement, trust, and spend of the most powerful consumer cohort in history. Generationally Defining Play a foundational role in building the future of high performance lifestyle management — a $100bn opportunity at the intersection of technology, luxury, and longevity. About the Founders Aurora was founded in 2024 by: Jonah Lowenstein, previously founder of social e-commerce platform backed by Accel, 20VC, and the co-founder of Venmo Aurelius Zwick, won the UK’s largest youth entrepreneurship competition at age 16 Dmitry Ogurtsov, previously director of engineering at conversational AI company exited to ZoomInfo Aurora is chaired by Alex Macdonald, founder of the world’s most successful concierge - exited to Capital One for $300m. To date, we’ve raised >$5M from Tier-1 VCs and operators, including the founder of Cleo, Quadpay, early investors in Supercell and Deliveroo, the President of VistaJet, and tier-1 athletes including Kevin Love and Kyle Kuzma. Experience 3+ years of experience designing digital products, with ownership over shipped consumer experiences Experience working in fast-moving startup or zero-to-one environments Product Design Expertise Strong end-to-end product design skills across UX, UI, interaction design, and visual polish Ability to translate complex workflows into intuitive, elegant user experiences Systems Thinking Experience creating and maintaining design systems, components, and interaction patterns Ensures consistency and scalability across the product User-Centered Design Proven ability to incorporate user feedback, research insights, and data into design decisions Strong intuition for premium consumer expectations Collaboration & Communication Works closely with engineers and product managers to deliver cohesive, high-quality outcomes Clearly articulates design rationale and tradeoffs to stakeholders Attention to Detail Exceptional craft and polish Ensures every shipped experience meets a bar fit for the world's highest performers $2,000 Tech & Education budget Complimentary Oura ring or Whoop Complimentary longevity testing subscription Lifestyle perks, events, and access opportunities Full health benefits; 90% coverage, including full dental & vision Complimentary dinners and evening transport 15 Flexible remote days per year Quarterly trips to London as part of our cross-team collaboration initiatives