Appealia Health
Founding Social Media, Community & Growth Specialist | Equity-Based AI Health Platform Startup Opportunity
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Guiden by Appealia Health
Location: United Kingdom, Remote
Opportunity: Equity-based founding role, with expected transition to a salaried position following funding
About Appealia Health
Appealia Health is building AI-powered longitudinal health intelligence infrastructure designed to support more personalised, preventive and continuous health experiences. Our first commercial product, Guiden, is currently in development and planned for launch in Autumn 2026. As we prepare for launch, we are looking for a hands-on Social Media, Community & Growth Specialist to help build Guiden’s audience, community and early-user base.
The Opportunity
This is not a role focused only on posting content. You will help shape how Guiden is introduced to the market, build relationships with relevant communities and turn audience interest into measurable traffic, waitlist registrations and early product adoption. You will work directly with the Founder and collaborate with product, design and health stakeholders to establish Guiden’s social presence, public voice and community-growth foundations.
Key Responsibilities
- Develop and execute Guiden’s social media and community-growth strategy
- Create engaging content across relevant social channels
- Build and manage a consistent content and publishing calendar
- Engage proactively with mental health, wellbeing and faith communities
- Develop relationships with healthcare professionals, providers, advocates and relevant organisations
- Identify creators, community leaders and potential launch partners
- Drive qualified traffic to Guiden’s website, waitlist and early-access experiences
- Convert social engagement into registrations and early-user participation
- Manage comments, messages and community conversations
- Monitor audience sentiment, emerging conversations and competitor activity
- Track reach, engagement, website traffic, registrations and conversion
- Translate community feedback into useful insights for the product team
- Ensure health-related communication is responsible, accurate and aligned with approved guidance
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What We Are Looking For
We welcome applications from recent graduates, early-career marketers, self-taught creators and experienced hands-on social media professionals.
You should demonstrate:
- Strong social media, writing and digital storytelling skills
- Evidence of content, accounts, campaigns or communities you have helped build
- An understanding of how social content drives engagement, traffic and action
- Confidence engaging directly with individuals, communities and organisations
- Familiarity with short-form video and visual-content creation
- Basic knowledge of social media analytics and conversion measurement
- Strong organisation, initiative and communication skills
- Sound judgement when discussing mental health and sensitive subjects
- An interest in health technology, preventive health and digital wellbeing
- The ability to work independently in an early-stage company
A specific number of years of experience is not required. We are more interested in what you have created, how you think and your ability to build meaningful engagement.
Highly Desirable
- Experience engaging mental health or wellbeing communities
- Experience communicating with healthcare professionals or providers
- Experience driving website traffic, registrations or waitlist growth
- Experience with LinkedIn, Instagram, TikTok or short-form video
- Familiarity with Canva, CapCut, Adobe or similar tools
- Experience with creators, ambassadors or community partnerships
- Startup, university society, charity or personal-brand experience
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What Success Looks Like
Within the first six months, you will have helped:
- Establish Guiden’s social media voice and presence
- Build an engaged pre-launch audience
- Develop relationships with relevant mental health communities and healthcare professionals
- Create a repeatable content and community-engagement system
- Generate measurable website traffic and waitlist registrations
- Recruit early adopters and potential product testers
- Provide audience insight that contributes to product and launch decisions
- Build a strong foundation for Guiden’s launch and continued growth
Why Join Appealia Health?
- Help launch the first commercial product within the Appealia Health ecosystem
- Shape Guiden’s audience and community from the beginning
- Work directly with the Founder and founding team
- Gain meaningful ownership across content, community and growth
- Build experience at the intersection of health technology, AI and consumer engagement
- Grow into a future Social Media, Community or Growth Marketing leadership role
Compensation
This is currently an equity & participation-based founding opportunity. Equity participation will reflect the agreed level of commitment, experience and contribution. The role is expected to transition into a salaried position following an appropriate external funding event and an agreed employment arrangement.
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