STOIX | B Corp™
Fractional CFO | High Growth DTC FMCG
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STOIX is working with a fast-growing, founder-led, profitable health and wellness brand on a confidential search for their first fractional Finance Director/CFO on a circa 1-2 days a week basis.
The business has scaled to circa £8m in revenue on a bootstrapped basis and is targeting £15m to £20m over the next two to three years. It's owner-managed today, with finance run by the founder and an external accountant, and is now ready to bring genuine commercial finance capability in-house.
What you'll be doing:
- Owning P&L and rolling cash flow reporting, moved fully in-house
- Building proper e-commerce and contribution margin reporting
- Driving LTV, CAC and cohort analysis to sharpen growth decisions
- Identifying operational and margin gains across the business
- Supporting evaluation of acquisitive growth opportunities
- Acting as a genuine commercial sounding board to the founder, not just a reporting function
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What we're looking for:
- Proven fractional CFO/FD with strong DTC or e-commerce finance background, ideally scaled through a similar revenue journey
- Comfortable where there's a manufacturing or own-production element
- Commercially minded, not a bookkeeper wearing a CFO title
- Current on modern, AI-enabled finance tools
- Exposure to M&A or acquisitive growth an advantage
- A doer who moves at pace, and someone who'll challenge as much as support
- UK-based, reasonably local to the Southeast an advantage
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Day rate: circa £750-£1000 per day, dependent on experience, via own limited company.
Days: circa 1-2 days per week
Location: Remote but ideal candidate is to meet the Founder in London area on regular occasions
Genuinely exciting stage to join a business with real momentum and an owner who wants to be challenged. Full details shared on a confidential basis.
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