Fractional Leaders Group
Fractional CMO, B2B Building Services/Industrial
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Fractional CMO – B2B Building Services
Fractional Leaders Group
Doers, not consultants.
We’re looking for an experienced Fractional CMO to work with one of our clients: an established UK manufacturer and supplier of building-services products, selling to contractors, consultants and specifiers on projects across the UK.
The business is ready for its next stage of growth and needs a senior marketing leader who can build pipeline, generate demand and help win new customers.
This is a genuinely hands-on role. You’ll join the leadership team for 1–2 days a week, working regularly on site near Gatwick, taking ownership of marketing from strategy through to execution. You’ll build the plan, run campaigns, work closely with sales and do the work yourself where needed. You get stuck in with the client; we handle everything else.
What the role involves
- Owning lead generation across both sides of the market: influencing specification with consultants and engineers, and winning orders and new accounts with contractors
- Working closely with sales to turn leads into customers and ensure marketing and sales are aligned around the same opportunities
- Sharpening the company’s positioning so the market clearly understands why it is different
- Getting more commercial value from existing marketing assets, technical content and product expertise
- Using the channels that work in this market: LinkedIn, search, email, project intelligence, trade events and technical content
- Using AI to work faster and smarter across project/account research, content, campaign creation and reporting
- Reporting to the leadership team against pipeline generated, specifications won, new accounts and revenue
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About you
- You’ve operated at CMO or Marketing Director level in B2B, ideally with 10+ years’ senior marketing experience
- You have experience in construction products, building services, M&E, industrial products or another technical B2B product environment
- You understand specification-led selling and how to influence consultants, engineers, contractors and other decision-makers
- You have a strong, demonstrable track record in lead generation, customer acquisition and revenue growth — and can show us the numbers
- You’re a doer, not a consultant: comfortable operating without a large internal marketing team
- You use AI regularly in your work and understand how it can improve marketing productivity and insight
- Product management experience is a real advantage, whether through product launches, portfolio management, pricing, proposition development or go-to-market
- You must be happy travelling regularly to the client’s site near Gatwick
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How to apply
Apply through our short application form: https://airtable.com/appob0uljDOGF2MaO/pagcdLX7G0UwP9H5g/form
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