Broadway MarTech Partners
Fractional Technical Solution Architect
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About Broadway MarTech Partners
Broadway MarTech Partners is a specialist digital transformation consultancy helping organisations unlock growth through Customer Data Platforms (CDPs), marketing automation, AI and omnichannel customer engagement. Unlike traditional consultancies, we combine commercial strategy with deep technical implementation expertise. Our role is to help clients define their digital transformation roadmap, design scalable customer experiences and oversee successful delivery alongside a trusted network of specialist implementation partners. Our focus spans industries including:
- Sport & Entertainment
- Retail & Ecommerce
- Membership Organisations
- Media & OTT
- Luxury & Consumer Brands
The Opportunity
We're looking for an experienced Technical Solution Architect to join our associate network on a fractional basis. You'll be the technical authority on client engagements, translating business requirements into scalable technical solutions while working alongside our MarTech Strategy Lead, Data Engineers and Implementation Specialists. This is not a pure development role. Instead, you'll own the technical architecture that underpins successful MarTech implementations, ensuring every solution is scalable, secure and aligned with the client's wider technology ecosystem.
Responsibilities
Solution Architecture
- Design end-to-end technical architectures for MarTech and customer experience platforms.
- Translate business objectives into technical solution designs.
- Produce architecture diagrams and integration documentation.
- Define implementation approaches for phased delivery.
- Recommend best-practice platform configurations.
Systems Integration
- Design integrations between platforms including:
- Customer Data Platforms (CDPs)
- CRM platforms
- Marketing Automation
- Ecommerce platforms
- CMS platforms
- Mobile applications
- OTT platforms
- Identity & Authentication (SSO)
- Consent Management Platforms
- Data Warehouses
- Analytics platforms
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API & Data Strategy
- Design API-first architectures.
- Define data exchange patterns.
- Specify event-driven architectures.
- Recommend middleware where appropriate.
- Define real-time versus batch integrations.
- Support identity resolution strategies.
- Ensure data quality and governance principles are incorporated into solution design.
Technical Leadership
- Provide technical leadership throughout delivery.
- Support implementation consultants during build.
- Review technical deliverables.
- Participate in client workshops.
- Challenge technical assumptions where appropriate.
- Provide risk mitigation recommendations.
Discovery & Design Workshops
- Work alongside the Strategy Lead to facilitate:
- Current-state assessments
- Technical audits
- Integration workshops
- Data architecture reviews
- Solution design sessions
- Vendor assessments
Documentation
- Produce high-quality documentation including:
- Solution Architecture Documents
- Integration Specifications
- API Specifications
- Data Flow Diagrams
- Technical Roadmaps
- Technical Design Authority documentation
- Risk Registers
- Non-functional Requirements
Required Experience
We're looking for someone who has architected enterprise-scale customer engagement ecosystems. Ideally, you'll have experience with several of the following:
-
Customer Data Platforms
- Bloomreach Engagement
- ZeoTap
- Salesforce Data Cloud
- Adobe Real-Time CDP
-
Marketing Automation
- Bloomreach
- Salesforce Marketing Cloud
- Dotdigital
-
CRM
- Salesforce
- Microsoft Dynamics
- HubSpot
-
Ecommerce
- Shopify
- Magento
- BigCommerce
- CommerceTools
-
Data Platforms
- Snowflake
- BigQuery
- Azure
- Databricks
-
Integration Technologies
- REST APIs
- GraphQL
- Webhooks
- Event Streaming
- AWS EventBridge
-
Cloud Platforms
- AWS
- Azure
- Google Cloud
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Essential Skills
- Solution Architecture
- Systems Integration
- API Design
- Event-driven Architecture
- Identity Resolution
- Customer Data Platforms
- Data Modelling
- Technical Documentation
- Stakeholder Management
- Workshop Facilitation
- Agile Delivery
- Technical Governance
Desirable Experience
- Experience delivering digital transformation projects involving:
- Personalisation
- Omnichannel Marketing
- Marketing Automation
- Customer Journeys
- Mobile Apps
- OTT Platforms
- Membership Platforms
- Loyalty Programmes
- Retail & Ecommerce
- Sports Organisations
- AI-enabled customer experiences
What Success Looks Like
Within a project, you'll be expected to:
- Understand the commercial outcomes and frame everything around goals and objectives
- Produce clear, scalable and maintainable technical solution designs.
- Give implementation teams confidence through robust architectural guidance.
- Identify technical risks before they become delivery issues.
- Simplify complex technical concepts for non-technical stakeholders.
- Ensure every technical decision supports the client's long-term digital transformation goals.
- Work collaboratively with strategy, delivery and engineering teams to achieve successful outcomes.
Working Model
This is a fractional associate role, engaged on a project-by-project basis. Successful candidates will become part of BMTP's trusted delivery network and may support multiple client engagements over time. You'll typically work alongside:
- Engagement Director – Executive sponsor and commercial lead.
- MarTech Strategy Lead – Business strategy, use cases and transformation roadmap.
- Project Manager – Delivery governance and client coordination.
- Implementation Engineers – Platform configuration and development.
- CRM & Marketing Automation Specialists – Journey orchestration and campaign delivery.
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