The Wonderfield Group
Franchise Training Coach - Central
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Head office - Wonderfield Group
Contract: Full Time
Salary: £35,000 - £38,000 + 6k Car Allowance
Contracted Hours: 40
The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.
Are you passionate about food quality, safety, and helping others succeed? We’re looking for a Franchisee Coach who’s ready to roll up their sleeves and make a real impact across our franchised kiosks.
In this hands-on role, you’ll be the go-to expert for all things fresh food — especially sushi! You’ll work closely with our Franchisees, offering both proactive guidance and on-the-ground support to ensure every counter consistently delivers top-tier products.
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Whether you're coaching on sushi skills, boosting food safety practices, or jumping in to troubleshoot quality concerns, you’ll play a key part in building confidence and capability across our network. Partnering with our Operations Team, you’ll deploy to where you're needed most, helping Franchisees sharpen their skills and elevate their standards.
Here’s what you’ll be responsible for — and where you’ll make the biggest difference:
- Conducting regular kiosk assessments to identify areas for improvement in food quality and safety, ensuring every counter meets our high standards.
- Delivering on-site coaching and training to Franchisees and their teams — covering everything from sushi-making and knife skills to operational excellence.
- Supporting new Franchisees with tailored induction and orientation, setting them up for long-term success from day one.
- Monitoring training outcomes and evaluating how effectively interventions translate into improved performance.
- Providing actionable feedback to the Head of Openings and Franchisee Support to guide the development of our Franchisee network.
- Capturing insights and feedback from the field, helping evolve and enhance training materials so they reflect real-world needs and best practices.
- Collaborating with other Franchisee Coaches and Operations Team members to share learnings, spot trends, and drive continuous improvement.
- Keeping up with trends and innovations in sushi and Asian-inspired food, ensuring our offer remains fresh, relevant, and exciting.
- Maintaining detailed records of coaching activities, outcomes, and progress to support ongoing development and accountability.
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At its core, this role is about being proactive, people-focused, and passionate about food. You’ll be a key driver of our quality culture, helping Franchisees not just meet expectations — but exceed them.
Happy to travel regularly and stay overnight as part of the role
We're Proud To Offer
- Brilliant support services designed to enhance your physical, mental and financial wellbeing.
- Annual discretionary bonus subject to
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