Bright Stars Nursery Group
Freelance AI Search & Visibility Specialist
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UK-based | Part-time freelance | Hourly rate required
About us
We are a leading UK nursery group with 100+ nurseries across the UK, and we’re looking for an experienced freelance AI Search & Visibility Specialist to help us understand and improve how our nurseries and brand appear within the rapidly changing world of AI-powered search. AI is changing how parents research nurseries and make decisions about childcare. We want to understand where we currently appear in AI-generated answers, where we have opportunities to improve our visibility, and what practical steps we should take to become more prominent and authoritative.
The role
We’re looking for someone who can assess our current AI search visibility, provide meaningful data and insights, and then work with us to develop a practical strategy for improving our presence. You’ll be looking at how our individual branded nurseries appear across platforms such as ChatGPT, Gemini, Perplexity, and other relevant AI/search platforms.
The work will include:
- Auditing our current visibility across AI search platforms
- Developing a robust set of search/query prompts that parents might use when researching nurseries and childcare
- Measuring how frequently and prominently our brand and nurseries appear
- Understanding which competitors are being recommended and why
- Identifying gaps in our content, website, local SEO, reputation, and online presence
- Providing data and reporting that demonstrates where we currently stand
- Identifying the factors that may be influencing whether AI systems recommend or reference us
- Making practical recommendations for improving our AI visibility / AI search optimisation
- Helping us prioritise actions across a portfolio of 100+ nursery locations
- Tracking progress over time and demonstrating whether our visibility is improving
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We are particularly interested in someone who can go beyond theory and show us the data, identify the opportunities and translate them into actionable recommendations.
About you
You’ll ideally have experience in some combination of:
- AI search / AI visibility / Generative Engine Optimisation (GEO)
- SEO and local SEO
- Google AI Overviews and AI-powered search
- ChatGPT, Gemini, Perplexity, or similar platforms
- Digital analytics and data analysis
- Content strategy
- Local search and multi-location businesses
- Understanding how websites and third-party sources influence AI-generated answers
Get help with your application
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You don’t necessarily need to have worked specifically with nursery businesses, but experience with large multi-location organisations, local businesses, consumer services or education/childcare would be highly relevant. Most importantly, you’ll be analytical, curious, and commercially minded. We want someone who can tell us not just what is happening, but why it is happening and what we should do about it.
Engagement
- Freelance / contractor
- Part-time, with the potential for ongoing work
- UK-based
- Flexible working / remote
- Initial engagement likely to focus on an audit, benchmarking, and recommendations, followed by ongoing monitoring and optimisation
How to apply
Please send us:
- A short overview of your relevant experience
- Examples of similar AI search, SEO, GEO, or AI visibility work you have undertaken
- Details of any tools/platforms you use for AI search visibility analysis
- An indication of how you would approach assessing the AI visibility of a UK nursery group with 100+ locations
- Your hourly freelance rate
- Your availability / approximate hours per week
To marketing@brightstars-nurseries.com
Please include your hourly rate when applying.
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