Jaded London
Freelance - Brand Activations & Pop Ups Project Manager
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Lead the planning and execution of brand activations across key international markets with a big focus on U.S.
The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales.
The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies.
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships.
- Adapt global concepts for regional relevance Globally.
- Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
- Ensure all activations reflect brand identity, storytelling and customer experience standards.
- Negotiate contracts and manage external partners to deliver against objectives and budgets.
- Own a black book of contacts /agencies / freelancers to work across multiple projects.
- Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
- Deliver post campaign analysis and recommendations for future activations.
- Monitor industry trends, competitor activity and emerging cultural opportunities.
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Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Excellent internal comms skills across the wider business.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Experience working with agencies, production partners and creative teams.
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Benefits
- 50% Employee Discount.
- Local Business Discounts (cafés, fitness, beauty etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
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