Spoke Hire Ltd
Freelance Content Marketer
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Remote, UK based | Ongoing/Retainer
About us
Spoke Hire - The talent agency for classic cars. We offer specialist classic car and action vehicle hire across the UK with a growing roster of more than 1,000 incredible classic cars. We supply cars to a wide range of creative productions and personal occasions including film and TV productions, music videos, fashion shoots, brand campaigns and private hires. We’ve worked with Nike, Ralph Lauren, Olivia Dean, ITV, Paramount, Samsung, and many many more.
We are on an exciting journey as the business continues to grow, and due to the nature of our work, we generate an incredible stream of final and BTS content. We have a very cool story, but we currently aren't telling it properly. This is the opportunity.
We want someone who will help us shape that story, but most importantly, coordinate and tell it across our channels, helping us position Spoke Hire as the leading specialist supplier of classic cars.
The role
We are looking for a freelance brand and content marketer to own the Spoke story and drive its execution across our channels. We have just under 2,500 organic Instagram followers, an email database of around 1,700 vehicle owners and clients, and no presence yet on TikTok or LinkedIn.
Our brand guidelines and strategy already exist. What we need is someone to bring them to life: to take the raw material we generate and turn it into consistent, orchestrated campaigns across our key pillars: recent commercial work, private hires, new and featured cars, business updates, how we are making classic car hire easier, and customer testimonials.
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Working directly with the founder, you will be running our existing channels; Email & Instagram. We have a view to move into TikTok and LinkedIn once established the two core channels.
Getting started over month 1:
- A steady flow of emails to our database of 1,700 owners and clients, and regular Instagram posts with supporting stories and highlights, published to a consistent calendar. We want you to find the right tempo for our audience rather than hit a fixed quota. The consistency and quality matter more to us than volume.
- Sourcing and repurposing the content we already own: output from our commercial customers when a film or campaign goes live, and behind-the-scenes material from our vehicle owners.
- Getting under the skin of our brand positioning and, together with us, translating it into the handful of real content pillars that should anchor everything we publish. The themes already shared are a working starting point, not final.
As the relationship develops:
- Setting up and running TikTok and LinkedIn, adapting the story for each channel rather than cross-posting
- Working with our Head of Marketing to deliver a combined organic & paid strategy, boosting posts and campaigns that work and keep the narrative aligned with our organic strategy across blogs and case studies
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Who this suits
Someone who wants a client where they own the whole story rather than executing someone else's strategy. It helps to have a genuine interest in classic cars, film, fashion or creative industries as you will have the opportunity to be on exciting film sets and amongst incredible classic cars.
Additional strengths welcomed:
- Filming and editing your own content. New cars joining the roster, days on set, founder-led reels. It is an added bonus if you are able to tell our story through your own content
- Sourcing influencer partnerships. We have the cars to offer, for example placing a vehicle with a creator in exchange for content about hiring with Spoke
Terms
Ongoing engagement, with a rolling monthly agreed fee. Remote, with occasional travel to shoots and events. You keep working with your other clients, we just ask you do not work with a direct competitor.
How to apply
We would like to see your previous work (links to profiles you’ve managed), but equally important to us is understanding your creative eye, your instinct for a story and your appetite to drive this forward.
Send a short note on why this appeals, links to channels or content you have managed, and one idea for how you would tell the Spoke story in your first 30 days.
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