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Freelance German Copywriter (Native) — Global Content Team
Location: [Remote / Hybrid — Berlin]
Type: Freelance, 2–3 days per week
Team: Global Content, CLARK
About the role
CLARK is looking for a native German copywriter to join our Global Content team on a freelance basis, 2–3 days per week. You'll write copy for a regulated financial services business, working predominantly from creative briefs across paid social, search ads, web pages, app and product pages, internal documents, and CRM.
This is a hands-on writing role. You'll need to hit the ground running, work confidently within brand and compliance guidelines, meet deadlines, and consistently produce copy engineered to convert interest into sales — across our core products: private pension (AV), income protection (BU), private health insurance (PKV), and our app proposition, among others.
What you'll do
- Respond to creative briefs and produce native-German copy across a wide range of formats: paid social ads, search ad copy, web pages, app and product pages, internal comms, and CRM (email, lifecycle, retention).
- Write with a clear commercial objective: turning interest and consideration into sales, for regulated financial products.
- Take part in monthly ideation sessions for paid social, using performance insight from the paid media team to conceptualise new creative angles and turn data-driven hypotheses into strong, testable copy ideas.
- Work directly with stakeholders across content, brand, performance marketing, and compliance to get copy from brief to final, approved version.
- Adapt tone and structure to fit each channel's constraints (e.g. character limits, regulatory disclosures, platform requirements) without losing persuasive power.
- Manage multiple briefs concurrently and deliver to deadline, prioritising as needed across a busy content pipeline.
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What we're looking for
- Native-level German (spoken and written) with excellent commercial copywriting skills.
- Proven experience writing performance-driven copy — ideally including paid social and search ads — with a track record of copy that converts.
- Comfort working from creative/marketing briefs and translating strategic direction into copy, rather than needing to originate strategy from scratch.
- Ability to conceptualise creative ideas from data and insight, not just execute pre-defined concepts.
- Strong attention to detail — important given the regulated nature of the business and the compliance review process this entails.
- Reliable, deadline-driven, and able to work independently with minimal oversight once briefed.
- Comfortable working across many content types and switching between long-form (web, internal docs) and short-form (ads, social) writing.
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Nice to have (not essential):
- SEO/GEO copywriting experience.
- Familiarity with insurance, financial services, or other regulated industries.
- Experience writing CRM/lifecycle communications.
Practical details
- Commitment: 2–3 days per week, freelance/contractor basis.
- Start date: immediate
- Rate: tbd
- Working language: German (native), with English as the internal working language for the wider content team [adjust if not accurate].
How to apply
Please send your CV along with 3–5 portfolio samples that best reflect performance-driven German copywriting (paid social and/or search ad copy strongly preferred) to sophie.andresen@clark.io
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