Liberty Hive
Freelance Creative Strategist – UGC & Performance Ads
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Freelance Creative Strategist – UGC & Performance Ads
Company: Liberty Hive (on behalf of a client)
Type: Freelance / Contract
Location: Hybrid (UK-based)
Commitment: c3 months (TBC)
Reports to: Head of Growth
Start: ASAP
About the Opportunity
Liberty Hive is working with an exciting, high-growth consumer brand to find an experienced Freelance Creative Strategist with a passion for UGC and performance marketing.
The business has an established paid media programme across Meta, TikTok, Google and Apple Search Ads, with Meta as its primary acquisition channel. User-generated content is a key driver of performance, and they're looking for someone who lives and breathes performance creative to help develop more winning concepts, faster.
This is an opportunity to own the creative strategy behind paid social campaigns, turning data and market insights into high-performing UGC that delivers measurable commercial results.
The Role
We're looking for a Freelance Creative Strategist to own the concept-to-brief pipeline for UGC and paid social creative.
You'll turn performance data and market insight into a steady stream of testable creative concepts, owning the strategy and creative briefing process. Working alongside an Influencer Manager and creator network, you'll help ensure a consistent flow of high-quality creative designed to improve performance.
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Together you'll be accountable for delivering six UGC ads every week.
What You'll Deliver Each Week
- Six ready-to-shoot creative briefs including:
- Hooks
- Scripts
- Talking points
- Shot lists
- Do's and don'ts
- Compliance guidance
- A 30-minute creative performance review covering:
- What's working
- What's underperforming
- Recommendations on what to stop, iterate or scale
- An updated creative testing roadmap with at least two weeks of concepts planned ahead.
Responsibilities
- Develop new UGC concepts, hooks, angles and scripts for paid social campaigns.
- Analyse Meta and TikTok performance data to identify winning creative patterns.
- Research competitor activity and emerging creative trends.
- Feed campaign learnings back into future briefs so successful approaches continue to evolve.
- Work closely with the Influencer Manager on creator briefs, production and quality control.
- Review creator content to ensure it aligns with the brief before launch.
- Stay on top of emerging DTC and performance marketing trends, bringing fresh creative formats and ideas to the business.
How Success Will Be Measured
- Six high-quality creative briefs delivered each week with minimal rework.
- New creative concepts consistently outperform existing control ads across metrics such as:
- Hook rate
- CTR
- CPA
- A robust testing roadmap that keeps the creative pipeline moving.
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The first four weeks will be a paid trial against these agreed deliverables.
About You
You'll ideally have:
- 3+ years' experience developing paid social creative within a performance-focused brand, DTC business or growth agency.
- Deep understanding of what makes UGC and short-form video perform across Meta and TikTok.
- Strong commercial awareness and the ability to turn customer insight into compelling creative.
- Confidence analysing campaign metrics including hook rate, hold rate, CTR and CPA, and translating data into creative decisions.
- Excellent copywriting and briefing skills, producing creator briefs that require minimal clarification.
- An ideas-first mindset, able to generate multiple creative angles from a single insight.
- A proactive, self-directed approach with the ability to manage your own creative pipeline.
Nice to Have
- Experience working in fintech, financial services or another regulated industry.
- An existing network of UGC creators.
- Familiarity with creative analytics platforms such as Motion.
- Experience managing creative testing frameworks and performance optimisation programmes.
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