MyOva
Freelance Digital Growth & Marketing Manager
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Salary: £200 P/D - Depending on experience
Role Summary
MyOva is a fast-growing women's health brand on a mission to help women understand and take control of their hormonal health. As we scale, we're looking for a hands-on Marketing Manager to own paid media, Amazon and day-to-day marketing execution across email, social, retention and community.
This is a broad, high-ownership role for someone who thrives across multiple channels at once — briefing creative, running campaigns, managing agency relationships, and keeping our always-on marketing calendar moving. You'll work closely with our designer, external Meta and Amazon agencies, and the founder to drive growth across our Shopify and Amazon storefronts.
Key Responsibilities
Paid Media
- Brief Meta ad creative to designer, defining campaign concept and aesthetic direction
- Research competitor analysis to identify what's performing well in the category
- Own production of ~8 static ads and ~15 video ads per month for Meta
- Liaise with our Meta ad and Amazon agency, actioning outputs from weekly strategy meetings
Amazon
- Update Amazon product page images and A+ content
- Own the creation of video ads for all Amazon products — writing briefs, liaising with the agency, reviewing drafts, giving feedback and managing deliverables through to publish
Marketing
- Plan and send campaign emails; manage email segmentation and improve automated flows
- Forward-plan around key calendar dates (e.g. PCOS Awareness Month) — briefing designer and copy for email and promotions
- Coordinate promotions across website, social and email
- Manage brand and influencer collaborations, including influencer gifting
- Run social competitions and community management (WhatsApp)
- Manage reviews and reputation across Trustpilot and Amazon, including responding to negative reviews
- Own retention and loyalty initiatives — repeat purchase flows, loyalty programme, subscribe-and-save
- Run the affiliate/ambassador programme
- Manage SEO across Amazon backend keywords and the Shopify website, including blog content
- Plan LinkedIn content with the founder to build brand awareness
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Design Collaboration
- Act as the main point of contact for our in-house designer, briefing and prioritising work across email design, social posts, leaflets, marketing collateral and Meta ad creative
Who We're Looking For
We are looking for someone trusted, motivated, and accountable.
You are:
- Highly data-driven and comfortable working with numbers daily
- Commercially aware, with a clear understanding of what drives revenue and efficiency
- Hands-on and proactive in execution
- Structured and disciplined in your approach
- Interested in the consumer health space and motivated to improve it
- Comfortable working closely with senior leadership
Required Qualifications
- 3–5 years' experience in a performance marketing, ecommerce or growth marketing role, ideally within a DTC or consumer brand
- Hands-on experience running and briefing Meta (Facebook/Instagram) ad campaign creative
- Experience managing external agencies and holding them accountable to deliverables
- Experience with email marketing platforms and segmentation (e.g. Klaviyo)
- Confident briefing and directing designers on creative output
- Strong organisational skills, able to manage multiple concurrent workstreams and calendars without dropping detail
- Excellent written communication skills for customer-facing responses (social, reviews, customer service)
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Preferred Qualifications
- Experience selling on Amazon (Seller Central or Vendor Central), including listing optimisation and video ads
- Experience with Shopify and Shopify apps
- Experience running an affiliate or ambassador programme
- Experience in health, wellness, beauty or subscription ecommerce
- Genuine interest in women's health and MyOva's mission
What Success Looks Like
- Clear visibility across all performance metrics
- Improved efficiency in paid acquisition (ROAS, CAC)
- Structured and consistent testing across channels
- Growth in marketplace performance, including Amazon
- Stronger retention and repeat purchase
- A marketing function that is data-led, disciplined, and scalable
Why Join MyOva
- Work directly with founders and an executive team experienced in consumer health and marketplaces
- Be part of a mission-led brand in women's health
- Join at a meaningful stage of growth where your contribution will have direct impact
- Gain exposure to both strategic thinking and execution
- Opportunity to grow into a senior growth or marketing role over time
How to Apply
Please send:
- Your CV and covering letter to hellomyova@gmail.com
- Examples of campaigns or accounts you have worked on
- A short note on how you approach data in marketing
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