Twine
Freelance Digital Marketing – Conversion Tracking
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Role Overview
This role focuses on auditing and optimizing Google Ads conversion tracking for a GoDaddy-hosted website. The specialist will ensure accurate lead tracking for form submissions, thank-you pages, phone calls, and other key actions to support robust reporting and Smart Bidding strategies. The position requires a detail-oriented approach to reviewing and resolving issues across Google Tag Manager, Google Ads, GA4, and Consent Mode configurations, with the goal of delivering reliable data for marketing performance.
Deliverables
- Audit existing Google Ads conversion actions, GTM container, GA4 setup, and Consent Mode configuration
- Identify and resolve discrepancies in lead tracking and reporting
- Implement and test lead tracking for form submissions, thank-you pages, and phone calls via GTM
- Set up Enhanced Conversions and configure Consent Mode v2 as needed
- Conduct thorough testing using GTM Preview, Tag Assistant, and real test conversions
- Provide clear documentation of all changes and ongoing maintenance requirements
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Requirements
- Proven expertise in Google Tag Manager, Google Ads conversion tracking, and GA4
- Strong understanding of Consent Mode and Enhanced Conversions
- Experience with GoDaddy website integrations and troubleshooting
- Ability to diagnose and resolve tracking discrepancies efficiently
- Familiarity with Smart Bidding and performance reporting best practices
- Excellent attention to detail and documentation skills
- Availability for remote collaboration and timely project delivery
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About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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