Bootyque
Freelance Digital Marketing & E-Commerce Brand Specialist
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About the Role
Bootyque is an established, high-performing shape-wear and hosiery brand built for drag queens, performers, and body-sculpting fashion. We have a strong product range, high customer retention, and exceptional search conversion. We need an independent performance, content, and brand specialist for 1 day per week to manage growth marketing for Bootyque while serving as a strategic advisor on launching a new women-focused brand project.
You will own paid ads, email automations, and light organic social strategy for Bootyque, taking raw video assets/UGC and turning them into high-converting ads and organic posts, while providing brand identity guidance for our upcoming launch. (Note: You will not handle customer service or comment replies).
Key Deliverables
Bootyque Growth & Content (75% of focus)
- Paid Ads & Funnel: Manage Google Shopping and Meta Ads campaigns. Optimize landing pages to lift our social conversion rate past 2.5%.
- Email Marketing (Klaviyo): Set up automated revenue flows (Welcome, Abandoned Cart) to capture untapped revenue.
- Content Creation & Scheduling: Edit raw UGC, raw video, and photos into short-form video (Reels/TikToks) using CapCut or similar tools. Write captions and schedule 2–3 organic posts weekly.
- Creative Strategy: Direct what UGC assets or product shots we need next based on ad performance data.
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Brand Identity Advisory (25% of focus)
- Brand Strategy: Help establish the visual identity, colour direction, typography, and tone of voice for an upcoming female-focused brand launch.
- Positioning: Advise on market positioning, customer personas, and mood boards tailored to a female target audience.
What You Won't Do
- Reply to DMs, customer service emails, or social media comments.
Requirements
- Experience running Meta Ads and Google Shopping for Shopify brands.
- Practical short-form video editing skills (CapCut/Premiere/TikTok Editor) for e-commerce.
- Familiarity with Klaviyo/Shopify email setups.
- Proven eye for brand aesthetics and experience developing brand kits or visual positioning for female-focused DTC brands.
- Deep familiarity with women's shapewear, fashion, or lifestyle niches (preferred).
- Based in or near Greater Manchester for occasional in-person catch-ups (preferred).
- Familiarity with drag culture, performance shapewear, LGBTQ+ fashion, or body-sculpting niches (preferred).
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Core 3-Month KPIs
- Bootyque: Drive a +35% uplift in overall store revenue within 3 months while maintaining >3× ROAS and consistent weekly content publishing.
- New Brand: Deliver a complete, go-to-market visual and brand strategy kit ready for launch.
Join us as a Freelance Growth Marketing & E-Commerce Brand Specialist if you're eager to make an impact by driving brand success through innovative digital strategies! This paid role offers the flexibility you need while empowering you to shape the future of our exciting online brand.
Benefits:
- Flexible schedule
- Work from home
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