Twine
Freelance Digital Marketing – Paid Social (UK Startup)
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Role Overview
This role is ideal for a performance-driven digital marketer with a passion for creative paid social campaigns in the UK consumer startup space. You will play a key part in enhancing paid social activity for a platform connecting new and expecting mums, focusing on Meta ad creative performance and user-generated content. The position is a one-month, part-time contract with the potential for ongoing collaboration, offering the opportunity to make a tangible impact on a growing community-focused brand.
Deliverables
- Review and analyze Meta ad creative performance to identify opportunities for improvement
- Develop and recommend creative tests, concepts, hooks, and scripts for paid social campaigns
- Source, brief, and manage UGC creators to produce authentic, engaging content
- Edit and optimize short-form paid social content, including UGC, event footage, static, and text-led ads
- Create multiple ad variations from raw footage to maximize campaign effectiveness
- Collaborate with stakeholders to ensure creative aligns with brand messaging and campaign objectives
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Requirements
- Proven experience in performance creative marketing, particularly for small consumer startups and the UK market
- Strong understanding of Meta (Facebook/Instagram) ad platforms and creative best practices
- Demonstrated ability to manage and brief UGC creators, with a portfolio of successful campaigns
- Proficiency in short-form video editing and content optimization for paid social
- Excellent communication, organizational, and project management skills
- Ability to work independently and deliver results within tight deadlines
- Familiarity with the needs and interests of new and expecting mums is a plus
- Based in or familiar with the UK consumer landscape
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About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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