Sphere Digital Recruitment Group
Freelance Digital Media Manager
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We are partnering with a leading PR and influencer agency seeking a Freelance Digital Media Manager
We are partnering with a leading PR and influencer agency seeking a Freelance Digital Media Manager to support reporting, measurement and paid media activity across social, influencer, PR and live content campaigns.
This role combines hands-on paid social campaign management with detailed performance analysis, post-campaign reporting and quarterly business reviews. The successful candidate will be comfortable working across multiple platforms and data sources, ensuring reporting is accurate and translating campaign results into actionable insights for clients and internal teams.
The Role
This is a hands-on role suited to an experienced digital media professional with strong analytical skills and practical paid media experience. You will be responsible for consolidating performance data across social, creator and PR activity, managing reporting processes and supporting paid campaigns as new content goes live.
You will work closely with client service, strategy and creator teams to evaluate campaign effectiveness, identify performance trends and deliver clear recommendations. Experience with CreatorIQ and the ability to turn complex data into clear, presentation-ready reports will be particularly valuable.
Responsibilities
- Collecting, consolidating and validating campaign performance data across organic social, paid social, influencer and PR activity
- Analysing performance across platforms including Instagram, TikTok, YouTube and Meta
- Calculating and evaluating key metrics including reach, impressions, video views, engagement rates, CPM, CPV and CPE
- Assessing creator and content performance to identify successful talent, formats and creative approaches
- Comparing campaign results against agreed KPIs, historical benchmarks and previous activity
- Evaluating paid amplification against organic performance to understand efficiency and identify optimisation opportunities
- Translating campaign data into clear insights, learnings and recommendations for future activity
- Maintaining campaign trackers, reporting dashboards, historical benchmarks and consistent measurement methodologies
- Managing campaign and creator data within CreatorIQ, ensuring content is correctly tagged, categorised and reported
- Reconciling CreatorIQ data against social platform results and internal campaign trackers to maintain reporting accuracy
- Launching paid ads as new content goes live, ensuring campaigns are implemented accurately and efficiently
- Monitoring live campaign delivery, budgets, pacing and performance, flagging issues and making adjustments where needed
- Optimising spend across audiences, creative assets and placements, refreshing underperforming ads and supporting the rollout of new content
- Maintaining paid media trackers covering campaign spend, live dates, creative assets and performance results
- Producing weekly, monthly, quarterly and post-campaign reports across social, influencer and PR activity
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You: Skills & Experience
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- Experience in digital media, campaign reporting, performance analysis or paid social within an agency environment
- Strong analytical skills, with experience collecting, consolidating and interpreting campaign data across multiple platforms
- Hands-on experience setting up, trafficking and optimising paid social campaigns
- Good understanding of social media and influencer performance metrics, including reach, impressions, engagement, video views, CPM and CPV
- Experience analysing creator and influencer campaigns, with the ability to identify performance drivers and actionable insights
- Familiarity with CreatorIQ or similar influencer marketing and reporting platforms
- Experience working with Instagram, TikTok, YouTube, Meta and other relevant social platforms
- Understanding of PR measurement and the ability to consolidate results across paid, owned and earned activity
- Strong organisational skills and the ability to manage multiple campaigns, reporting deadlines and stakeholder requests simultaneously
- A proactive, detail-oriented approach with the confidence to work independently and collaborate across client service, strategy and creator teams
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