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Freelance Digital PR Specialist – Snomad Ski Resort Awards 2026
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We’re looking for an experienced freelance Digital PR specialist to work with us on the 2026 Snomad Ski Resort Awards.
About Snomad
Snomad is a ski resort discovery and comparison platform helping skiers and snowboarders find the right resort for their next trip.
Our community has contributed more than 400,000 resort ratings and 30,000+ reviews, covering over 1,500 ski resorts. This data powers our resort rankings, comparison tools and annual Snomad Ski Resort Awards.
The 2026 Awards will be based on ratings and reviews collected from skiers and snowboarders throughout the 2025/26 ski season, with the winners announced on 2 November 2026.
Last year’s Awards generated more than 70 pieces of coverage and backlinks, including mainstream coverage from HELLO! Magazine, and this year we’re looking to build on that with a dedicated Digital PR campaign.
The role
This is a hands-on Digital PR and editorial link-building project, rather than a traditional press-office role.
Our primary objective is to secure high-quality editorial coverage and backlinks from relevant publications, particularly across the UK and North America.
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You’ll work closely with the Snomad team to develop the strongest stories and angles from the Awards results and our wider dataset, then shape these into compelling press releases and pitches for different journalists, publications and audiences.
We’re looking for someone who will take real ownership of the campaign: targeted outreach, thoughtful personalisation, persistent follow-up and adapting the approach based on what is gaining traction.
The role will include:
- Working with us to develop and refine media angles from the Awards and supporting data
- Crafting compelling press releases and targeted journalist pitches
- Building relevant journalist and publication lists
- Personally managing media outreach and follow-up
- Tailoring stories for different publications, audiences and markets
- Identifying opportunities to generate further coverage from successful stories
- Responding quickly to journalist requests and opportunities
- Tracking coverage, backlinks, referring domains and campaign progress
- Bringing a strong understanding of SEO and what makes an editorial link genuinely valuable
About you
We’d particularly like to hear from freelancers with:
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- A strong track record in Digital PR and editorial link building
- Examples of campaigns that have generated meaningful numbers of quality referring domains
- Strong SEO knowledge and an understanding of link quality
- Excellent news judgement, writing and pitching skills
- A proactive and persistent approach to journalist outreach and follow-up
- Experience working with data-led stories or campaigns
- Strong UK media experience
- Ideally experience securing coverage in North America
- Travel or ski industry experience would be particularly useful
- Excellent organisation and campaign management
We’re looking for an experienced individual freelancer who will be hands-on with the campaign, rather than a traditional PR agency model.
Timing
The Awards will be announced on 2 November, with work beginning in advance of the launch and continuing through the key follow-up period afterwards.
Interested?
Please email hello@gosnomad.com with a short introduction and some examples of relevant Digital PR work you’ve been involved in.
If the fit looks good, we’ll set up an initial chat to talk through the project in more detail.
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