AGE UK NORTH CRAVEN
Freelance Emergency Appeal Coordinator
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Help save a vital local charity and build support for older people across North Craven.
Age UK North Craven is an independent local charity supporting around 2,000 older people every year, as well as their families and carers. Our services are trusted, valued and relied upon throughout the community. However, like many charities, we are facing significant funding challenges and an uncertain future.
We know we need to grow our profile, engage new supporters and strengthen our fundraising. Right now, our most urgent priority is to generate the income needed to sustain our services over the next six months while laying the foundations for longer-term support.
We're looking for an experienced freelance communications and campaigns professional who can quickly develop and deliver a compelling public-facing campaign that raises awareness, inspires action and helps secure the charity's future.
This is an opportunity to make a tangible difference at a critical moment for a much-loved local organisation.
What you'll do
- Launch an urgent community appeal
- Develop and deliver a high-impact emergency fundraising campaign.
- Create compelling messages and communications that inspire people to support Age UK North Craven.
- Identify the most effective channels, audiences and tactics to maximise engagement and response.
- Tell our story
- Work with staff, volunteers and service users to uncover powerful stories that demonstrate our impact.
- Create engaging campaign content for digital, social media, email and local media channels.
- Develop a bank of case studies, testimonials, images and campaign materials that can be used in future fundraising and awareness activity.
- Build support and engagement
- Nurture awareness of Age UK North Craven among local communities, supporters and stakeholders.
- Help strengthen relationships with existing supporters while attracting new ones.
- Identify opportunities to increase visibility and engagement through partnerships, events, media coverage and community networks.
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Measure and improve
- Monitor campaign performance and make recommendations based on results.
- Track engagement and audience growth.
- Ensure supporter information is managed appropriately and in line with GDPR requirements.
About you
We're looking for someone who can combine strategic thinking with practical delivery and who thrives on turning awareness into action. You’ll need to have immediate availability and be confident of generating £20k for Age UK North Craven within the next 6 months.
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You'll have:
- A proven track record of developing and delivering successful communications, fundraising or public engagement campaigns.
- Strong storytelling skills and the ability to create compelling content that motivates people to act.
- Experience using digital channels, social media and email marketing to engage audiences.
- Excellent relationship-building and stakeholder engagement skills.
- The ability to work independently, identify opportunities and deliver results quickly.
- Experience within the charity sector would be advantageous, particularly with supporter engagement or fundraising campaigns.
What we offer
- Competitive day rate
- Flexible working arrangements
- A short-term project with the potential for lasting impact
- The opportunity to create a campaign that could help secure the future of a valued local charity
- The chance to leave behind a lasting communications and campaign framework for future growth
If you're a creative, driven communicator who knows how to build momentum, inspire support and deliver results, we'd love to hear from you.
To apply please send your CV and covering letter to info@ageuknorthcraven.org
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