Twine
Freelance Marketing
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Crowdsourcing Campaign Manager
This role focuses on building and engaging a passionate audience for a Welsh Arthurian fantasy feature currently in pre-production. The successful candidate will design and execute a series of targeted crowdfunding campaigns, transforming development assets such as costume designs, concept art, and storyboards into compelling supporter-driven initiatives. The position requires a strategic approach to audience research, segmentation, and community activation, with a strong emphasis on measurable growth and retention within a behind-the-scenes membership community.
Deliverables
- Plan, launch, and manage multiple small-scale crowdfunding campaigns via the project website.
- Develop campaign targets, creative assets, rewards, and persuasive copy tailored to specific audience segments.
- Oversee paid social media campaigns and activate relevant communities, creators, partners, and media outlets.
- Implement audience research, segmentation, email marketing, landing page optimization, and conversion testing to maximize supporter acquisition and retention.
- Collaborate with the filmmaking team to produce engaging content for campaign promotion and community engagement.
- Provide weekly reports on campaign reach, acquisition cost, conversion rates, backer growth, campaign velocity, and audience retention metrics.
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Requirements
- Proven experience in crowdfunding, audience growth, or digital marketing for film, games, entertainment, membership, or direct-to-consumer campaigns.
- Demonstrated ability to persuade online audiences to sign up, buy, subscribe, donate, or join.
- Strong skills in campaign planning, copywriting, creative development, and community management.
- Proficiency in paid social media management, email marketing, and analytics tools.
- Experience with landing page optimization and conversion testing.
- Excellent communication and reporting skills.
- Welsh language proficiency or Wales-based residency is essential.
- Ability to work part-time on a contract basis and collaborate remotely with a creative team.
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About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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