P&A Eyecare
Freelance Marketing & Content Assistant — 1 day per week
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P&A Eyecare | Crieff | Approx. 1 day per week
P&A Eyecare is an independent, family-run opticians based in Crieff. We’re looking for a creative and organized Freelance Marketing Assistant to help us tell our story and keep our marketing consistent across email and social media.
This is a flexible freelance role for approximately one day per week, ideal for someone who enjoys working with a small independent business and can take ownership of day-to-day marketing activity.
The Role
Working closely with the owner, you’ll help plan, create and manage our regular marketing communications, primarily across email and social media.
Typical responsibilities will include:
- Planning and creating content for Instagram and Facebook
- Producing and scheduling regular social media posts
- Creating engaging photography, video and Reels where appropriate
- Writing and preparing our regular customer email newsletters
- Managing email campaigns and maintaining a consistent schedule
- Promoting new eyewear collections, products, services and events
- Developing content around the independent brands we work with
- Helping communicate what makes P&A different from larger high-street optical chains
- Maintaining a consistent tone of voice and visual identity
- Suggesting new ideas and opportunities to improve engagement
- Reviewing basic campaign and social media performance to see what is working
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About You
We’re looking for someone who is creative, reliable and able to work independently. You should have a good eye for design and photography, be confident writing engaging copy and understand how to create social content that feels natural rather than overly corporate or sales-driven.
Experience with platforms such as Instagram, Facebook, Wix and Mailchimp would be particularly useful.
Previous experience working with an independent retail, lifestyle, fashion, hospitality or premium consumer brand would be an advantage, but understanding the personality of a small business is more important to us than having a particular background.
About P&A Eyecare
We’re a second-generation independent opticians with a very different approach to traditional high-street optical retail.
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Alongside providing thorough, professional eye care, we specialise in carefully selected independent eyewear from designers and manufacturers around the world.
Our marketing reflects that approach. We want it to feel personal, interesting and genuine — telling the stories behind the people, products and brands we work with rather than simply filling a social media feed.
The Details
- Freelance: Approximately 1 day per week
- Location: Crieff, with some work potentially carried out remotely
- Hours: Flexible by agreement
- Start date: By agreement
- Fee: Dependent on experience
We’re open to working with an established freelancer or someone developing their freelance marketing career who has the right creative approach.
Interested?
Please send us a short introduction telling us a little about yourself, your experience and why you think you would be a good fit for P&A Eyecare. We’d also love to see examples of social media accounts, email campaigns, photography, video or other marketing work you’ve created.
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