The Family Barristers
Freelance Marketing & Growth Manager – Barrister Practice
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Initial engagement: 3-month trial
Remote | England & Wales
An established senior barrister is looking for an experienced, commercially focused freelancer to help grow their barrister practice.
The practice includes work in areas such as Family Law, International Family Law, Financial Remedies, Court of Protection, Appeals and Professional Regulation.
This is not a social-media management role. The objective is to generate high-quality enquiries and professional referrals while strengthening the practice's online visibility, authority and professional reputation. Time should be concentrated where human input adds most value: strategy, judgement, prioritisation, implementation, quality control and accountability.
Main Objectives and focus:
- Improving Google and SEO visibility for commercially important legal searches
- Improving the website's ability to convert visitors into enquiries
- Developing useful professional content
- Measuring which activities generate enquiries and instructions
- Generating suitable Direct/Public Access enquiries – enquiries from members of the public who may be able to instruct a suitably authorised barrister directly without first instructing a solicitor
- Increasing appropriate solicitor referrals and instructions
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The Role
Identify and focus on activities that are likely to have the greatest commercial impact including:
- SEO, keyword and search-intent research
- Competitor research
- Google Search Console and analytics monitoring
- Optimisation of important website and practice-area pages
- Identifying opportunities for high-intent landing pages
- Website conversion improvements
- Developing Direct Access enquiry opportunities
- Solicitor/referrer business-development initiatives
- Managing a focused professional content programme
- LinkedIn content supporting professional authority and business development
- Concise monthly reporting on results and priorities
The practice is keen to use AI and marketing technology intelligently to increase productivity and reduce time spent on routine work. Tools may include SEMrush and Supergrow, or suitable alternatives.
The principal measures of success will be: Qualified enquiries → Instructions/referrals → Revenue SEO rankings, website traffic and LinkedIn engagement are useful where they contribute to these commercial outcomes however likes, impressions and follower numbers alone are not measures of success.
Professional Standards
This is marketing for a regulated legal professional, so accuracy, discretion and professional judgement are essential. Experience working with barristers, chambers, solicitors, law firms, professional services or other regulated businesses would be particularly valuable.
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Confidential client information must never be used and legal outcomes must never be guaranteed. Marketing must not be misleading, and legal authorities, cases, credentials or quotations must never be invented. Professional reputation and regulatory compliance take priority over aggressive marketing tactics. Nothing will be published without approval.
Working Arrangement
This is intended to be an ongoing monthly freelance engagement, initially for a three-month trial with potential for an ongoing relationship following the initial engagement.
The scope can be refined to prioritise the activities most likely to generate qualified enquiries, professional referrals and measurable business growth.
Applications
Applications by CV, together with a brief covering note outlining relevant experience, proposed monthly retainer and a brief indication of the services and deliverables included.
Examples of relevant previous work or results may also be provided where available.
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