Procotech Limited
Freelance Marketing Specialist
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Location: Hybrid in Harrogate, North Yorkshire, remote options considered
Employment Type: Maternity cover/ freelance
About Procotech
Procotech is an established UK business with 15 years of experience supplying the NHS and other large B2B organisations. Alongside our established B2B operations, we have developed a portfolio of consumer-focused brands, including Clinicept and Aqua Wipes.
We are now at an exciting stage of growth, looking to significantly scale the D2C side of the business. We are looking for a hands-on Marketing Specialist who can help us build our digital presence, grow online sales and take our consumer brands to the next level.
The Role
This is a broad, hands-on marketing role with a strong focus on digital growth and e-commerce. You'll be responsible for helping drive the D2C growth strategy across SEO, paid advertising, Amazon, our WordPress websites and promotional activity. You'll have the opportunity to take ownership of campaigns, test new ideas and see the direct impact of your work on the growth of our brands. We're looking for someone who is commercially minded, proactive and enjoys getting stuck in. This isn't a role where you'll simply be managing agencies — we're looking for someone who wants to do the work, analyse the results and continuously improve performance.
Key Responsibilities
- Develop and implement SEO strategies to increase organic visibility, rankings and D2C website traffic.
- Manage and optimise Google Ads campaigns, with a focus on customer acquisition and return on advertising spend.
- Manage and grow Amazon Ads campaigns and support the development of our Amazon sales channel.
- Own and maintain a marketing and promotional calendar across Clinicept, Aqua Wipes and the wider Procotech portfolio.
- Plan and execute seasonal promotions, product launches, offers and D2C marketing campaigns.
- Manage and maintain our WordPress websites, including product pages, landing pages, content and general website updates.
- Identify opportunities to improve website conversion rates and the overall customer journey.
- Monitor marketing performance and use data and analytics to identify opportunities for growth.
- Create and coordinate digital marketing content across websites, advertising campaigns and other channels.
- Support the development of the D2C customer acquisition strategy and test new channels and approaches.
- Work closely with the wider team to ensure products, promotions and campaigns are launched effectively.
- Stay up to date with developments in SEO, paid advertising, e-commerce and digital marketing.
- Create basic marketing graphics and promotional assets where required.
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About You
We're looking for someone who wants to make a real difference to a growing D2C business. You should be comfortable working independently, managing multiple priorities and taking an idea from concept through to execution and measurement.
Essential:
- Experience in a digital marketing or marketing role.
- Practical experience with SEO.
- Experience managing Google Ads.
- Experience with, or a strong willingness to learn, Amazon Ads.
- Experience managing and updating WordPress websites.
- Good understanding of digital marketing and e-commerce.
- Strong organisational skills and attention to detail.
- A commercially focused mindset, with an understanding of traffic, conversion, customer acquisition and ROI.
- Strong written communication skills.
- A proactive, hands-on approach and willingness to take ownership.
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Desirable:
- Experience scaling a D2C or e-commerce brand.
- Experience with Amazon Seller Central.
- Experience with Google Analytics and Google Search Console.
- Basic graphic design skills, particularly using Canva, Photoshop or similar.
- Experience with email marketing, social media or content marketing.
- Experience working with consumer healthcare, personal care, medical or FMCG products.
Why Join Procotech?
This is an opportunity to join an established business at an important stage of its growth. We've spent 15 years building a successful B2B business supplying the NHS and major organisations. We now want to bring that experience, product range and infrastructure into the D2C market and build our consumer brands into significant online businesses. You'll have the opportunity to play a key role in that journey, with genuine ownership of the marketing activity and the chance to directly influence growth. If you're ambitious, commercially minded and excited by the opportunity to help build and scale a D2C business, we'd love to hear from you.
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