Liberty Hive
Freelance Paid Ads Specialist: Meta & TikTok
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About the Client
Liberty Hive is working on behalf of its client, a fast-growing UK mortgage fintech helping homeowners pay off their mortgages faster and save thousands in interest.
The business is scaling its paid acquisition activity across Meta, TikTok, Google, and Apple Search Ads. This role will take ownership of two of its largest channels.
The Role
You will own and manage the client’s Meta and TikTok advertising accounts end to end, including strategy, account structure, optimisation, and scaling.
This is a hands-on specialist role rather than an oversight position. You will be working directly within the accounts, making informed decisions about what to scale, pause, and test.
You will work in a close feedback loop with the freelance Creative Strategist and Head of Growth. Paid performance will help shape the creative pipeline: you will identify what is working, monitor competitor activity and emerging formats, and translate those insights into clear creative testing briefs.
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What You’ll Do
- Own and optimise the Meta and TikTok advertising accounts, including account structure, budgets, bidding, audiences, and scaling towards target CPA.
- Contribute to a disciplined creative testing programme, helping to decide what to test, promote, and pause based on performance.
- Monitor competitor advertising and emerging creative formats, translating insights into clear briefs for the Creative Strategist.
- Work closely with the Head of Growth and Creative Strategist in a fast, iterative feedback loop.
- Report clearly on performance, including what is driving results, where opportunities to scale exist, and what should happen next.
What We’re Looking For
- A proven track record of managing significant Meta and TikTok advertising spend, ideally for a consumer app, fintech, or direct-to-consumer brand.
- Essential app marketing experience.
- A strong understanding of app and performance marketing metrics, including CPA, CPI, and ROAS, with experience optimising towards strict CPA targets.
- Strong creative instincts and a clear understanding of what makes paid advertising convert.
- Experience briefing creators, designers, or creative strategists.
- A self-sufficient, decisive, and fast-moving approach, with the confidence to make decisions and take ownership of outcomes.
- Experience within fintech or another regulated industry would be advantageous.
- Awareness of financial promotion compliance would also be beneficial.
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The Details
- Freelance or contract position.
- Remote, with candidates required to be UK-based.
- Approximately 2.5 days per week initially while processes are established, reducing to around 1.5 days per week once activity is running smoothly.
- Reporting to the Head of Growth.
- Start date: ASAP.
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