Knowlton
Freelance paid ads specialist
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Freelance Paid Ads Specialist
We're looking for a freelance paid ads specialist to join our team at Knowlton.
About the Role
You'll work with our in-house team to plan, launch and optimise paid campaigns for a mix of B2B and consumer clients. The role can cover everything from building strategy and setting up tracking to day-to-day campaign management, reporting and speaking with clients, across platforms such as LinkedIn, Meta, TikTok and YouTube Shorts. The hours can flex up over time if we both want that.
What You'll Do
- Build paid media strategies and plans with our team, from audience and budget through to testing and scaling
- Set up, launch and optimise campaigns on LinkedIn, Meta, TikTok and YouTube Shorts
- Look after audiences, exclusions, UTMs, conversion tracking and lead forms, including CRM integrations such as HubSpot
- Check spend and performance regularly, and make clear recommendations on what to change and why
- Talk to clients directly, including joining calls to share paid updates and explain results in plain language
- Write clear performance reports and recommendations for our team to review before they go to clients
- Work alongside our creative and account teams so campaigns, ads and landing pages work together
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About You
- Several years of hands-on paid media experience, ideally agency side
- Strong LinkedIn Ads experience for B2B lead generation, including thought-leader, Message and Conversation ads
- Experience on at least one of Meta, TikTok or YouTube, and happy to learn the others
- Confident with tracking and attribution: Insight Tag, UTMs, conversion actions, GA4, and a CRM such as HubSpot
- Comfortable building a strategy from a brief and explaining your thinking to clients and colleagues
- Clear, friendly communicator who is happy to jump on client calls
- Organised and self-directed, and happy to work remotely in a small, collaborative team
- Dashboard reporting experience (Databox, Looker Studio or similar)
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The Details
- Type: freelance, around 1 to 2 days a week to start
- Rate: £300 to £400 a day, depending on experience
- Location: fully remote. You don't need to be UK based, but you'll need good overlap with UK working hours and fluent English
- Start: as soon as possible
- Working with us: you'll be part of the Knowlton team day to day, and we'll invite you into our Slack
How to Apply
Send us a short note about your paid media experience, your day rate and when you could start, along with a CV or LinkedIn profile and examples of campaigns you've managed.
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