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Pink Shell Studio | Global UGC Agency

Freelance Paid Social Creative Performance Analyst / Strategist (Project-Based)

United Kingdom
Posted about 18 hours ago
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SUMMARY:
Pink Shell Studio is looking for an experienced freelance creative performance analyst to help us make sense of a large volume of paid social performance data and turn it into actionable creative recommendations.

This is an initial project with the potential to become ongoing monthly work for the right person.

HOW TO APPLY (PLEASE DO NOT APPLY ON LINKEDIN)
Please send an email to sheri@pinkshellstudio.com that includes:

  • Info about relevant experience
  • Examples of similar analysis or reporting work
  • Your day rate or project rate (ballpark is fine)
  • Availability
  • Any questions you have

ABOUT THE PROJECT:
We manage a large-scale paid social creative programme across Meta, TikTok, and YouTube. Over the course of the year, we've built up a significant amount of performance data, but we're now looking for someone to help us organise it, identify meaningful trends, and understand what's really driving creative performance.

This role sits somewhere between creative strategy and data analysis. We need someone who is equally comfortable digging into performance metrics and campaign structure as they are identifying winning creative patterns and translating them into clear recommendations.

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WHAT YOU'LL BE DOING:

  • Analyse paid social performance across Meta, TikTok, and YouTube.
  • Work primarily in Motion, with Meta Ads Manager available where required.
  • Review approximately 300 creatives across multiple international markets.
  • Produce backlog monthly performance reports for May, June, and July.
  • Produce a comprehensive year-to-date creative performance report.
  • Break down findings by market, identifying:
    • Top and bottom performing creatives
    • Creative trends and recurring patterns
    • Winning hooks, concepts, messaging, and formats
    • Performance peaks and troughs, and the likely drivers behind them
    • Actionable recommendations for future creative production
  • Design a repeatable reporting process that we can continue using each month.

WHO WE'RE LOOKING FOR:
We're looking for someone who genuinely enjoys getting into the detail. You should be comfortable working through large datasets, organising information, spotting inconsistencies, and identifying the reasons performance changes over time.

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Just as importantly, you'll know how to connect those findings back to creative decisions. We're not simply looking for someone to tell us what happened - we want someone who can help us understand why it happened and what we should do differently going forward.

Experience with Motion is highly desirable, as this is where the majority of our data sits.

WE'D LOVE TO HEAR FROM PEOPLE WITH EXPERIENCE IN:

  • Motion
  • Meta Ads Manager
  • TikTok Ads Manager
  • YouTube advertising
  • Creative performance analysis
  • Paid social reporting
  • Creative strategy
  • Performance marketing analytics

WORKING WITH US:
We have a junior team member available to help with processing and organising data if needed, so we're looking for someone who can lead the project, direct the analysis, and establish a reporting framework that will set us up for long-term success.

If this project goes well, we'd love to continue working together on a monthly basis as new performance data comes in.

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Skills

Creative Performance Analysis
Paid Social Strategy
Data Analysis
Meta Ads Manager
TikTok Ads Manager
YouTube Advertising
Motion
Performance Marketing Analytics
Creative Reporting
Trend Identification

Location

United Kingdom

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