Talent in Residence®
Freelance Publicist
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Freelance Publicist Position
This is a freelance Publicist position initially for 3 months.
Our client is an award-winning integrated independent marketing agency that operates at the intersection of culture, talent, and partnerships.
Working with leading brands across Sports, Food & Beverage, Luxury, Lifestyle, Activewear, and Leisurewear, we are looking for a Publicist who lives and breathes telling the brand story, understanding the hook, and can turn a brand moment into coverage that matters. You will own the sell-in and media relations for your brand portfolio spanning regional and national coverage within weeklies, glossies, trade press, podcasts, social-first channels, and digital-only platforms.
Key Responsibilities
- Ideate and sharpen the story for your clients' news, launches, campaigns, and moments across Fashion, Lifestyle, Culture, and Drinks categories
- Write and refine press releases, pitches, briefing notes, and media materials, tracking coverage and looking at campaign-builds throughout
- Lead sell-ins across a broad media mix: national weeklies, glossies, trade press, TV, radio, podcasts, digital-only platforms, and social-first channels
- Secure high-value interview opportunities for your clients
- Build and maintain strong current relationships with Journalists, Editors, and Content Creators across key channels
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We’re Looking For
- Experience as a Publicist or PR Manager within an agency or publishing environment, securing great coverage for your clients across the Fashion, Lifestyle, Culture, or Food and Beverage categories
- A strong current book of contacts spanning weeklies, glossies, trade press, and digital-only platforms, with a track record of securing interviews and opportunities for senior spokespeople
- A storyteller, someone who understands the hook for your media contacts and opportunities for your clients
- Keen attention to detail and strong written and verbal communication skills
- Experience using PR and media monitoring tools, as well as Microsoft Office and Google Suite
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