Beautiful Destinations
Freelance Senior Creative - Social
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Are you a social-first creative who knows what makes content perform, can lead creators and confidently shape the creative direction with clients? If so, we would love to hear from you.
We are looking for a Freelance Senior Creative to join us for around three months, starting w/c 31st August.
About Beautiful Destinations
Beautiful Destinations is a global travel marketing company built at the intersection of travel, the creator community, and technology. We combine world-class creative storytelling with an AI-enabled content platform and over a decade of travel content data, and we partner with leading destinations and travel brands to create content that works across the full funnel and digital ecosystem, from sparking inspiration and discovery to driving consideration, action, and conversion.
Behind our work is a community of 50M+ travellers and a network of 500+ world-class creators, filmmakers, and storytellers across the globe.
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See our world: [Instagram] | [TikTok] | [YouTube] | [Beautiful Hotels] | [Website]
What You'll Do
- Own every creative call across the project, from reviewing location and shoot options for genuine content potential through to signing off the final creative and media plan.
- Concept social executions and hooks built to perform, not just look good, with a constant pulse on what's trending across TikTok, Reels, and the wider social landscape.
- Translate the client's brand and social guidelines into a working playbook the whole team can use to make fast, on-brand decisions.
- Direct creators on treatment, tone, and craft, then hold the quality bar on everything that comes back.
- Lead sign-off on briefing packs and creative lock ahead of production.
What You'll Bring
- Strong experience leading social-first creative, from initial concept through to final delivery.
- A proven track record creating high-performing social concepts, formats, and hooks across TikTok, Reels, and emerging platforms.
- A strong understanding of social trends, platform behaviours, and what makes audiences engage.
- Experience developing social creative playbooks and guidelines that turn brand strategy into actionable creative direction.
- Confidence briefing and directing creators, with a strong eye for tone, storytelling, craft, and quality.
- Experience overseeing creative for shoots and productions, including locations, treatments, briefing packs, and final creative sign-off.
- Strong creative judgement with the ability to give clear, constructive feedback and maintain a consistently high creative bar.
- Highly client-facing, with proven experience managing social retainers and creator-led productions, and the flexibility to work across US hours when required.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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