Role Overview

This role is ideal for a creative professional passionate about building a brand’s social presence from the ground up. You will collaborate closely with a growing UK-based services brand specializing in artificial grass cleaning and garden hygiene for dog owners. Your expertise will shape the visual identity and tone of the brand across multiple platforms, ensuring content is tailored, engaging, and resonates with UK audiences. You will advise on filming approaches, identify compelling moments in raw footage, and transform them into premium, platform-specific content that balances professionalism with a relatable, authentic feel. The position starts as a paid trial with the potential for ongoing remote collaboration as the brand expands.

Deliverables

• Develop and execute a content strategy for Instagram, TikTok, Facebook, and YouTube, ensuring each platform receives unique, optimized content.
• Advise on filming techniques, shot selection, and storytelling approaches to capture before-and-after transformations, behind-the-scenes moments, and customer experiences.
• Edit raw footage into engaging short-form and long-form videos, incorporating hooks, captions, and formats suited to each platform.
• Suggest creative ideas, trends, and formats that align with the brand’s tone and appeal to UK audiences, particularly those with a dry sense of humour.
• Provide honest feedback on content performance and recommend adjustments to improve engagement and reach.
• Collaborate remotely with the founder to plan, review, and refine content on an ongoing basis.