Disturb Digital
Freelance VIP & Creator Seeding Specialist (Fashion & Beauty)
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Freelance VIP & Creator Seeding Specialist
We are seeking an experienced Freelance VIP & Creator Seeding Specialist to support the growth of an emerging female-focused fashion and beauty brand.
This role is focused on aspirational product placement and organic seeding, getting our products into the hands of high-profile celebrities, tastemakers, content creators, and culturally relevant talent who naturally align with the brand.
We are looking for someone who already has a strong network across celebrity, talent, influencer, and creator circles, including relationships with talent managers, agents, stylists, publicists, and other key gatekeepers.
This is not primarily a paid influencer marketing role. The focus is on strategic gifting, relationship building, and organic product placement, with the aim of generating visibility, social coverage, and long-term brand affinity.
Key Responsibilities
- Develop and execute a targeted VIP, celebrity, and creator seeding strategy across fashion and beauty.
- Identify aspirational celebrities, creators, tastemakers, and emerging talent who align with the brand's positioning and aesthetic.
- Leverage existing relationships with talent managers, agents, stylists, publicists, and creators to facilitate product gifting and placements.
- Proactively approach and build relationships with new high-value talent and their teams.
- Coordinate the full seeding process, from talent selection and outreach through to product selection, dispatch, and follow-up.
- Identify timely gifting opportunities around events, shoots, launches, travel, and relevant cultural moments.
- Encourage organic social visibility while maintaining an authentic, non-transactional approach to gifting.
- Maintain an organised pipeline of talent contacts, gifting activity, placements, and resulting coverage.
- Track and report on successful placements, social mentions, and other outcomes.
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Requirements
- Proven experience in VIP seeding, celebrity relations, influencer marketing, talent relations, or fashion/beauty PR.
- An established network of relevant celebrities, creators, talent managers, agents, stylists, and/or publicists.
- Demonstrable experience securing organic product placements and social coverage through gifting and relationship-led outreach.
- Strong understanding of fashion, beauty, celebrity culture, and the wider creator landscape.
- A strong eye for identifying aspirational and culturally relevant talent, with a focus on brand fit, influence, and relevance rather than follower count alone.
- Excellent communication and relationship-building skills.
- Highly organised and comfortable managing a high-volume gifting and outreach pipeline.
- Proactive, resourceful, and commercially minded, with a focus on tangible results.
- Fluent English, written and spoken.
- Must be based in London.
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What Success Looks Like
Success in this role means consistently placing our products with the right people, individuals whose style, audience, and cultural relevance can elevate brand perception and converting those relationships into authentic visibility, organic social media coverage, and long-term brand advocacy.
Who We Are
Disturb Digital is a fast-growing digital marketing agency based in North West London, launched in 2017. We work with well-known brands and pride ourselves on delivering strong, measurable results for our clients.
Details
- Rate: Competitive
- Job Type: Freelance
- Location: Remote (London-based only)
Important
Please include links to previous product seeding work with your application. Applications without relevant examples will not be considered.
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