Parkside Recruitment
Front-End Sales Representative
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About the Role
Our client is an established and growing specialist within the asset finance and leasing sector, providing businesses across the UK with flexible funding solutions for a wide range of equipment and technology investments.
With a reputation for delivering tailored finance packages and a customer-centric approach, they continue to expand their market presence and are looking to strengthen their commercial team by appointing a Front-End Sales Representative.
This is an excellent opportunity for a driven and commercially focused sales professional with experience in asset finance or leasing. You will play a pivotal role in generating new business opportunities, developing relationships with brokers and corporate clients, and guiding customers through the funding process from initial enquiry through to successful deal completion.
Key Responsibilities:
Relationship Management
- Build, nurture, and maintain strong relationships with independent asset finance brokers, introducers, and referral partners.
- Act as a trusted point of contact to ensure a consistent pipeline of new business opportunities.
- Develop long-term relationships with SME and corporate clients, identifying opportunities for repeat and referral business.
Business Development & Sales
- Engage directly with prospective customers to understand their equipment and funding requirements.
- Present tailored asset finance and leasing solutions that meet clients' commercial objectives.
- Proactively identify and pursue new business opportunities to support growth targets.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Deal Origination & Structuring
- Assess customer requirements and structure commercially viable leasing and finance proposals.
- Manage opportunities throughout the full sales lifecycle, from initial enquiry through to approval, documentation, and payout.
- Ensure all transactions align with profitability, risk, and compliance requirements.
Commercial Consultation
- Educate brokers and customers on leasing structures, residual value considerations, and end-of-term options.
- Provide expert guidance on asset finance products, market developments, and funding solutions.
- Deliver a high standard of customer service throughout the financing journey.
Internal Collaboration
- Work closely with Credit, Risk, and Operations teams to facilitate efficient processing and turnaround of proposals.
- Maintain accurate CRM records and pipeline reporting.
- Contribute to ongoing improvements in sales processes and customer experience initiatives.
Essential Skills & Experience:
Asset Finance & Leasing Expertise
- Proven experience within the asset finance, leasing, or wider commercial finance sector.
- Strong understanding of leasing structures, funding arrangements, credit processes, and relevant regulatory requirements.
- Knowledge of soft asset financing and associated market dynamics.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Commercial Awareness
- Strong business acumen with the ability to understand customer needs and financial objectives.
- Confident engaging with SME owners, senior executives, and corporate decision-makers.
- Demonstrable ability to identify commercial opportunities and negotiate effectively.
Relationship Building & Communication
- Excellent communication, presentation, and negotiation skills.
- Proven track record of developing successful relationships with brokers, introducers, and end-customers.
- Ability to influence key stakeholders and drive opportunities through to completion.
Deal Management
- Strong analytical and problem-solving skills.
- Experience assessing funding requirements and recommending suitable finance solutions.
- Highly organised with the ability to manage multiple opportunities simultaneously in a fast-paced environment.
Compensation & Benefits
- Basic Salary: Up to £50,000 per annum
- Uncapped Commission: Competitive bonus structure linked to origination and performance targets
- Pension Scheme
- Career Progression: Opportunity to join a growing and entrepreneurial organisation with ambitious growth plans
- Hybrid Working: Four days per week based in the Brentford office
- Supportive Culture: Collaborative and professional environment focused on teamwork, innovation, and customer success
Interested? Please Apply
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location