Bettervits
Frontend Funnel Developer
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Frontend Developer
Location: Remote
Type: Full-Time / Contractor
Start Date: ASAP
About Us
Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No corporate fluff, just high standards, creative thinking, and people who get things done.
Role Overview
We’re looking for a hands-on Frontend Developer to build and continuously improve landing pages, acquisition funnels, and Shopify experiences that convert.
- You’ll work closely with our creative, acquisition, and e-commerce teams to turn ideas into polished, fast-loading pages using Builder.io, Replo, and custom code.
- This role combines strong development skills with commercial awareness: you understand how design, functionality, and page speed influence conversion.
- We want someone who uses AI effectively to accelerate development and iteration, while taking ownership of code quality, testing, and the finished customer experience.
What You'll Be Responsible For
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- Build and launch responsive landing pages, advertorials, product pages, and acquisition funnels using Builder.io, Replo, and custom code
- Develop and customize Shopify themes, sections, and templates, ensuring pages work reliably with product variants, subscriptions, bundles, and cart functionality
- Work with designers, copywriters, and media buyers to turn briefs into accurate, mobile-first experiences with a quick turnaround
- Implement A/B tests and page variations, supporting structured experimentation against conversion rate, revenue per visitor, and wider acquisition targets
- Use AI-assisted development and reusable components to increase output, reduce repetitive work, and speed up creative iteration
- Own technical QA, page performance, accessibility, and cross-browser testing, while ensuring analytics events and purchase journeys work correctly
What We're Looking For
- Strong HTML, CSS, and JavaScript skills, with practical experience in Shopify Liquid, theme development, and Shopify APIs
- Hands-on experience with Builder.io, Replo, or comparable page builders, plus the ability to extend their functionality through custom code
- Experience with React and TypeScript for custom components and more advanced frontend work
- A portfolio of live e-commerce pages or funnels demonstrating strong visual execution, responsive design, and attention to performance
- An efficient, organized working style, including confident use of AI coding tools, Git, debugging, and independent QA, with an understanding of CRO and iterative testing
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Bonus
- Experience in a high-growth Shopify DTC business, particularly supplements, health, or wellness
- Familiarity with A/B testing tools, GA4, Google Tag Manager, and subscription platforms
- Experience translating Figma designs into reusable components and scalable page templates
Why Join Us?
- Competitive compensation package
- Fully remote working and an autonomous working style
- A steady pipeline of creative projects with measurable commercial impact
- Access to AI tools and the resources to improve how we build and test
- Growth opportunities within an ambitious, fast-moving brand
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