Wave Global
Full-Stack Developer, CRM & Automation
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Full-Stack Developer – CRM & Automation
Wave Direct Ltd (Wave Spas, Wave Watersports, Wave Saunas)
Location: Newcastle upon Tyne (on-site / hybrid: TBC)
Type: Full-time or part-time, permanent
Salary: Subject to Experience
We're hiring a hands-on developer to own our in-house CRM and automate the manual work across a fast-growing, multi-brand, multi-channel e-commerce business.
About Wave
We design and sell hot tubs, saunas, paddleboards and watersports gear under the Wave Spas, Wave Watersports and Wave Saunas brands
- We sell D2C through Shopify across the UK, US and EU, plus major marketplaces and retailers
- Products are designed in-house, manufactured overseas and shipped from UK, US and EU warehouses
- Small, ambitious team: the founders are hands-on with the tech, and we'd rather build the right tool than hire around a manual process
The Role
Your job is to make our Laravel CRM the single source of truth for the business and to automate the work our team does by hand.
- Own our CRM end to end: architecture, roadmap, build, deploy, support
- Connect it to our core systems so data flows without copy-paste
- Find manual processes across ops, customer service and marketing, then automate them
- Take over and extend our existing middleware automation
- Work directly with the Chairman, who is technical and already builds alongside AI tools: you'll be trusted, challenged and given real ownership
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What you'll build
- CRM (Laravel): sales and targets reporting, product information management, marketing planning and performance reporting
- Use of Claude Code is essential for speed and delivery
- Integrations: Brightpearl (ERP), Shopify (multi-store, multi-market), Zendesk, Klaviyo and our marketplaces
- Middleware and automation: stock, orders, tracking and pre-order flows, plus customer service, marketing and operations workflows
- AI-powered tools using LLM APIs
- Engineering hygiene: secure credentials, monitoring and alerting, and clear documentation
Our Stack
Laravel / PHP / MySQL, Brightpearl, Patchworks, Shopify, Zendesk, Klaviyo, Meta, Google Ads, TikTok, Amazon, Walmart, Mirakl, Claude, Gemini
What you'll bring
- 3+ years building production web apps in PHP and Laravel
- Strong API integration experience: REST, GraphQL, OAuth, webhooks, pagination, rate limits and retries
- Shopify Admin API experience (GraphQL preferred)
- Solid SQL and data modelling
- You build reliable automations: idempotent, de-duplicated, logged, and they fail loudly rather than silently corrupt data
- Comfortable owning projects end to end, from scoping with the business to shipping and supporting
- Clear communicator who writes things down
- You use AI coding tools (Claude Code, Copilot, Cursor or similar) to move faster, and you review what they produce
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Nice to have
- Brightpearl, Patchworks or another iPaaS
- Marketplace, Zendesk or Klaviyo APIs
- Front-end: Livewire, Vue or React, plus Tailwind
- E-commerce operations know-how: stock, purchase orders, multi-warehouse
- Building with LLM APIs
What success looks like
- 30 days: across the stack, the CRM codebase and our live automation flows; first quick-win automation shipped, automate reporting, ownership of the CRM
- 90 days: owning the middleware flows; Brightpearl to CRM sync live; credentials and monitoring tidied
- 12 months: CRM is the source of truth for product, sales and targets; measurable hours saved across teams
What we offer
- Salary depending on experience (pro rata for part-time)
- 20 days Holiday + Birthday + pension, product discount
- Real ownership of a live, multi-channel stack, and the backing to build it properly
- Direct line to the founders and a front-row seat on new brands and channels
To apply
Send your CV, GitHub, code samples, PDF's with some cool projects you've worked on, and a few lines on an integration or automation you're proud of (and what broke along the way).
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