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Count Us In

Fundraising Manager

London
£50k/yr
Posted 1 day ago
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Fundraising Manager

Job Title: Fundraising Manager

Location: Hybrid - remote with at least two days monthly in London

Reports to: Director of Finance & Operations

Engagement type: Employment 0.6-0.8 FTE (9 month fixed term)

Salary: £50,000 pro rata

Line Reports: none


About Count Us In

Count Us In is a UK registered charity developing and delivering ground breaking campaigns that harness the power of popular culture. Our campaigns inspire mainstream action on climate and nature, driving political and business leaders toward policy and systemic change.

Founded in 2020, Count Us In is a registered British non-profit organization (charity number 1195686), working globally to deliver ground breaking campaigns that harness the power of popular culture to inspire action to address climate change and protect nature. While Count Us In has led pioneering work in a number of cultural channels such as music (Sounds Right with Spotify), film (Don’t Look Up with Netflix), and influencer marketing (Step Zero with Unilever), it is best known for its leadership in ‘football for the planet’ campaigns such as:

  • Green Football – the largest and most established football for the planet campaign in the world over the past 5 years, Green Football unites more than 100 football clubs across the UK, including all Premier League and Women’s Super League clubs, Sky Sports and TNT Sports, the Football Supporters Association and other partners in a national campaign celebrating the sustainability actions of clubs, and inviting fans and communities to join in by taking action for the planet and helping their team compete for the Green Football Cup. Green Football reaches millions of fans annually, and was recognised as the BASIS Sustainable Sports Awards Campaign of the Year in 2024. This 2 minute summary video shows the 2025 campaign in action.
  • Terra FC (Earth FC) – Terra FC has united Brazilian football over the past two years – more than 50 clubs and federations – in sustainability action for the planet. In 2025, the Terra FC campaign delivered a massive air campaign reaching more than 100m fans in stadiums, broadcast, media and social media, and an impactful ground campaign educating and inspiring 24,000+ young people across the country to take sustainability actions in their community. This 4 minute summary video shows highlights from the past two years.

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Count Us In’s football for the planet work is now launching in the USA and Mexico around the 2026 World Cup. More information about Count Us In and our pioneering campaigns can be found at: count-us-in.com.


The Role

The ideal candidate will be an experienced fundraising and grants management professional, with experience overseeing the full lifecycle of donor relations from proposal to award close out. You will be able to work autonomously and flexibly with a proactive approach. The responsibilities of the role will include, but is not limited to:

Key Responsibilities

  • Prospect research

    • Research and identify new trusts, foundations, institutions, HNWI and grant-making bodies whose funding priorities align with our work
    • Maintain an up-to-date pipeline of prospective funders, tracking application deadlines and eligibility criteria
    • Monitor sector trends, new funding streams, and changes in funder priorities
    • Support the ongoing development and maintenance of the CRM
  • Proposal and application writing:

    • Write clear, compelling, and tailored funding proposals and applications, translating programme/campaign information into persuasive cases for support
    • Develop supporting materials — case statements, project budgets, impact summaries — in partnership with campaign directors and finance teams
    • Develop profile analyses of potential funders for Count Us In team members involved in relationship engagement and building where appropriate
    • Ensure all applications are accurate, well-evidenced, and submitted on time
  • Reporting and grant management

    • Write high-quality narrative reports for funders, evidencing outcomes and impact against agreed objectives
    • Work with programme teams to embed Monitoring, Evaluation and Learning (MEL) practices into funded activities, ensuring outcome data, case studies, and learning are captured throughout the funding award period
    • Use MEL data and evidence to strengthen the credibility and impact of both proposals and reports, ensuring claims are backed by robust, verifiable data
    • Track grant conditions, reporting deadlines, and restricted fund requirements
    • Maintain accurate records of funder communications, grant agreements, and reporting schedules on the CRM
    • Work closely with finance and campaign teams to ensure accurate financial reporting aligned to grant terms

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  • Other:
    • Coach and develop the Operations Manager in fundraising
    • Keep up to date on best practice and compliance where relevant
    • Support wider CUI team activities and organisational events as needed

What We’re Looking For

  • Experience in trusts, foundations, institutions or HNWI fundraising and grant writing
  • Track record of successfully securing grants (min. range £100k-£500k)
  • Excellent written communication skills, with the ability to write persuasively and adapt tone/style for different audiences
  • Strong research skills and attention to detail
  • Experience working with MEL frameworks (e.g., theory of change, logframes, outcome indicators) to support funder reporting and proposal development
  • Ability to manage multiple deadlines and prioritise a varied workload
  • Understanding of charity finance basics (e.g., restricted vs. unrestricted funds) sufficient to write accurate budgets and reports
  • Excellent relationship-building and interpersonal skills
  • Knowledge of the UK charity/funding landscape and major grant-making bodies
  • Ability to work effectively in a fast-paced, changing environment
  • Passionate about working with a purpose driven team

Nice to Have

  • Proficient in Google suit; experience using a CRM/fundraising database
  • Experience in a climate, or movement-building context.
  • Experience working in the football or broader sport for impact space.

What We Offer

  • A flexible, remote-first working culture
  • The opportunity to contribute meaningfully to climate action at scale
  • A values-driven and supportive team
  • Competitive salary based on experience

Note: Flexible working with team attendance at least monthly in London, subject to pre-existing eligibility to work in the UK.

Count Us In is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

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Skills

Grant Writing
Prospect Research
Donor Relations
CRM Management
Monitoring Evaluation and Learning
Budget Development
Proposal Writing
Relationship Building
Financial Reporting
Stakeholder Engagement
Case Statement Development
Impact Reporting

Location

London, England, United Kingdom

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