Acorns Children's Hospice
Fundraising Marketing Officer
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Acorns Children's Hospice: Marketing-Focused Fundraising Legacy and In-Memory Officer
Acorns Children's Hospice is looking for a marketing-focused Fundraising Legacy and In-Memory Officer to create and implement integrated marketing strategies that increase awareness, engagement, and supporter participation in legacy and in-memory giving.
About The Role
At Acorns Children’s Hospice we offer specialist palliative care and support for children and their families across the West Midlands. We are there wherever and whenever they need us, in the hospice, community, and at home. As the UK’s largest children’s hospice charity, in terms of both numbers of children and families supported, and annual expenditure on our care work, we need to raise more than £14 million each year to run and support our care services.
As Legacy And In Memory Officer, You Will
- Use your marketing skills and knowledge to support the delivery of a fundraising marketing programme to increase awareness, consideration, and pledges of gifts in wills
- Create engaging storytelling materials—brochures, case studies, videos, web content
- Use audience insights and data to understand supporter needs, behaviours, and motivations, helping to inform campaign activity
- Monitor campaign performance and contribute to reporting against agreed objectives, targets, and KPIs
- Support with the delivery of fundraising events
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About You
- Understanding of the principles of direct and relationship marketing
- Experience of delivering marketing campaigns
- Ability to create compelling and audience-focused marketing content
- Confident using data and insights to inform decisions and improve campaign performance
- Experience of and resilience to meeting targets and KPIs
- Experience of fundraising, legacy marketing, or cause-led marketing would be advantageous
What We Offer
- £31,110 per annum
- 37.5 hours per week
- Hybrid role - based in nearest Acorns hospice (Walsall, Worcester or Birmingham), home working, and travel across the West Midlands
- Employee discounts from leading retailers – including the Blue Light Card
- Discounts on refurbished tech
- Health cash plan
- Gym membership and equipment discount scheme
- Bike2Work scheme - save up to 42% on bikes and equipment
- Wellbeing, legal, and financial support
- Career development through our Acorns Academy offering leadership, coaching, fundraising, clinical training, and more.
- Generous contribution to group personal pension plan (7.5%) or continuation of current NHS pension scheme
- NHS pension scheme life assurance or Acorns group life assurance scheme
- Annual leave entitlement increases with length of service
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Interviews
Interviews are scheduled to be held week commencing 24 August.
We encourage early applications, as this vacancy may close ahead of the advertised closing date if we receive a high volume of interest.
You need to be eligible to work in the UK to be considered for this role. We are committed to safeguarding children and vulnerable adults and therefore any successful candidate will be asked to provide two satisfactory references.
As a UNICEF Gold Rights Respecting organisation, we are committed to ensuring that the United Nations Convention for the Rights of the Child is embedded into both culture and practice within the organisation. As an employee, you will be a Duty Bearer for Children’s Rights and support all children to be Rights Holders.
If you have any questions, please contact us at recruitment@acorns.org.uk
Find out about our culture, career development, benefits, and more here: Why Work for Acorns?
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