Homary.com
Furniture Store Manager (Chinese speaking)
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Store Manager (Chinese-speaking)
Location: Chiswick, London W4 4HH
Employment Type: Full-time, Permanent
Working Hours: 40 hours per week, 5 days out of 7 (including weekends on a rota basis) – store opening hours apply
Salary Range: OTE £60,000 – £85,000 per annum
About Homary
HOMARY is a globally leading modern furniture and home lifestyle brand, blending classic design with superior quality. We currently operate two UK showrooms – in Chiswick (London) and Birmingham – and we are expanding our retail presence through new stores and a franchising programme across the country.
The Role
This is a hands-on, store-based role that takes full ownership of daily operations, sales performance, and team management. Unlike a regional or office-based role, you will be on the shop floor every day, working alongside your team to deliver an exceptional customer experience and meet store KPIs. You will support our UK expansion by helping develop operational playbooks and assisting with new store setups.
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Key Responsibilities
- Manage all on-site activities – from opening/closing procedures, staff rostering, and inventory control to ensuring outstanding customer service standards.
- Drive the store to achieve monthly sales targets; control operational budgets and maximise profitability.
- Train, coach, and motivate the in-store team; conduct regular on-floor training to improve conversion rates and average transaction values.
- Personally engage with high-value clients, resolve escalated issues, and maintain the brand’s premium, welcoming image.
- Ensure the showroom’s layout, displays, and cleanliness consistently reflect global brand guidelines.
- Assist in creating operational processes, training materials, and opening checklists for future new stores or franchise partners (secondary to daily store duties).
- Monitor UK furniture market trends, competitor activities, and customer feedback to refine sales strategies.
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Requirements
- Retail Management Experience: Proven experience as a Store Manager, Assistant Store Manager, or Senior Supervisor in furniture, home décor, luxury, or high-end lifestyle retail.
- Commercial Acumen: A strong track record of meeting or exceeding sales and KPI targets; experience in B2B sales, franchising, or channel development is a plus.
- UK Market Knowledge: Solid understanding of UK mid-market furniture consumer behaviour, retail operations, and local business culture.
- Fluent English and fluent Mandarin Chinese (essential for daily communication with Clients and headquarters).
- Highly organised, self-motivated, and comfortable working in a fast-paced environment with regular weekend work.
How to Apply
Please send your CV and a brief cover letter to:
joannaliu@business.homary.com
Subject line: Retail Operations Manager – [Your Full Name]
We look forward to hearing from you!
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