This is a hybrid role and is based in the Central London office three days a week. The Salary is between £45k and £55k dependent on experience. Please only apply if you are happy with the location and salary level.

The Role:

We’re looking for a creative-first Gen-AI Creative to join a fast-moving team using generative AI to develop genuinely innovative campaigns, experiences, and creative solutions for major brands.

This is not a technical role first and foremost. We’re looking for an innovative conceptual creative with a strong background in advertising, design, art direction, digital, or another creative discipline, who is passionate about exploring what new AI capabilities can make possible.

You’ll be someone who doesn’t just use AI to make existing creative work faster or cheaper. You’ll be constantly curious about what’s new — new models, tools, workflows, and behaviours — and excited by the question: “What could we create with this?”

You’ll work from live client briefs, as well as proactively developing ideas around emerging AI capabilities. You’ll take concepts from idea through to rapid proof of concept, then work closely with the development/engineering team to help turn the strongest ideas into fully realized experiences.

We’re looking for someone who is equally comfortable thinking, making, and selling ideas.

What you’ll do:

• Develop AI-native creative ideas
• Generate original activation ideas from client briefs and independently explore new creative opportunities using Gen-AI.
• Stay ahead of the AI curve
• Constantly experiment with new models, tools, and emerging capabilities across image, video, music, LLMs, and agentic platforms, and understand how they could be applied creatively.
• Think it. Build it.
• Rapidly prototype ideas to bring concepts to life. At this stage, it’s about communicating the idea and proving what’s possible, rather than creating a polished final execution.
• Collaborate with developers
• Work closely with the development/engineering team to integrate, refine, and scale AI-led concepts into working experiences and outputs.
• Bring strong creative judgement
• Use your art direction and creative experience to ensure AI-generated work feels distinctive, considered, and right for the brand.
• Present and sell ideas
• Confidently communicate concepts to Creative Directors, wider teams, and clients, bringing people with you and making complex ideas easy to understand.
• Help champion AI across the wider creative team
• Share knowledge, experiment with new approaches, and help other creatives understand how AI can enhance and unlock their ideas.