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General Manager

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General Manager
About the Role
The ideal candidate for this General Manager role is a hands-on leader with a proven track record in selling technical products and solutions, ideally within manufacturing or distribution environments, with a strong product-oriented mindset. We have been supplying complete systems and component parts to dealers and installers across the UK for over three decades. Based in the Home Counties, you will thrive on developing relationships with customers and be familiar with a distribution model/environment but also improving and mentoring your staff.
Compensation
- Basic Salary: up to £100,000
- Benefits:
- Bonus
- Car or Car Allowance
- Pension
- Insurances
- 25 days holiday
Location
An office-based leadership role. With occasional international travel, you could be based anywhere within 75 minutes of our office. Location will be discussed once an NDA is signed.
Responsibilities
As General Manager, you will be the head of the UK business, and will report directly to the Group. You will be taking on a stable, profitable business with established team members and plenty of industry experience. You'll be heavily involved in the next phase of growth in a mature UK market and will have the benefit of a strong handover from the current General Manager.
As our General Manager, you will lead and develop the UK team to achieve realistic revenue and profit targets set by the wider group. This will also be a business generation and customer-facing role, so you will want to keep that customer engagement and enjoy the sales cycle. You will have the autonomy to set sales objectives and strategies and help motivate the sales team how you see fit.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
In Addition To This You Will
- Oversee all leadership elements for the business (Full P and L circa £10m t/o) including coaching and motivating.
- Be working with and developing the team of direct reports as well as overseeing the development of all indirect reports. There is a good mix of experience levels and longevity in our business, however, they do need challenging, mentoring, and supporting.
- Carry out regular market analysis to ensure we are aware of our competition and economic indicators that may impact our business.
- Help us drive into new market focus areas and ensure we maximize growth opportunities. Demonstrate operational excellence and manage our inventory, logistics, and assembly teams.
- Drive operational excellence through effective inventory management and leadership of logistics and assembly teams.
Person Specification
Ultimately, as our General Manager, you'll be a commercially-minded business leader (lead-by-example), someone who can clearly demonstrate how you have developed and grown sales in an SME environment, but also how you have influenced and progressed individuals. You will be an expert in client management and in using your position to network senior industry professionals to generate new business.


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You Will Ideally Have
- Varied industry exposure with a keen focus on a technical product/solution. The person is more important than the experience so the aptitude and interest to learn will trump the industry specificity.
- Degree level education, we will consider Sales and Operational management experience at the right level.
- The gravitas and presence to drive a sales strategy where you are the face of the business.
- Experience managing a multi-million-pound P and L.
- Genuine enthusiasm for the SME environment, this is a role that requires a hands-on candidate who enjoys the many hats elements of SME business.
The Group
As part of an international group, we are active in a variety of industries and have more than 50 entities across 15 countries. We operate globally but are locally anchored. Each company has its own identity but is part of that bigger picture. We owe our success to a heightened level of cooperation with our customers, our search for sustainable solutions, and continuous improvement.
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Jessica, London
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