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General Manager
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General Manager: Boutique Fitness Studios
Location: London
Salary: Competitive salary, depending on experience
The Opportunity
An exciting opportunity has arisen for an ambitious, hands-on General Manager to lead two established boutique fitness studios in the heart of London.
The studios offer high-energy group training, including functional fitness, Pilates, toning, and yoga. This is a visible leadership role combining commercial performance, team development, and exceptional member experience.
The Role
Taking overall responsibility for the day-to-day operation, sales performance, team leadership, and member journey across both studios. You'll be equally comfortable reviewing membership data, driving local partnerships, supporting coaches, and welcoming members during busy class periods.
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Key Responsibilities
- Own studio revenue, membership growth, retention, and profitability.
- Develop sales, marketing, partnership, and community plans.
- Identify new revenue opportunities through memberships, packages, events, and partnerships.
- Lead, coach, and develop the sales, front-of-house, and coaching teams.
- Maintain high standards across classes, service, cleanliness, and presentation.
- Ensure compliance with health and safety, safeguarding, and data protection requirements.
- Oversee booking, membership, and CRM systems.
- Support local events, launches, activations, and referral initiatives.
- Build relationships with local businesses, offices, and community partners.
Key Skills And Experience
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- Experience as a General Manager, Studio Manager, Club Manager, or Operations Manager.
- Background in fitness, wellness, hospitality, or another service-led environment.
- Proven ability to drive sales, membership growth, and commercial results.
- Strong people leadership, coaching, and team-development skills.
- Commercially aware and confident using performance data.
- Passionate about fitness, wellbeing, and delivering outstanding service.
- Hands-on, energetic, and comfortable leading from the front.
- Excellent communication and relationship-building skills.
- Flexible to work early mornings, evenings, weekends, and occasional events.
- Experience in boutique fitness, group training, or multi-site operations would be advantageous.
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