Leisure People Recruitment
General Manager

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General Manager Hereford
£46,350 + 30 days holiday + Bank Holidays
I am looking for an ambitious and inspiring General Manager to lead the operations of a high footfall and very successful leisure centre in Hereford. With an annual turnover of c£2m, the centre has a membership base of 3000 with an a very successful gymnastics programme, 70 class studio timetable, café soft play with a 9-hole golf course, athletics and cycle track and outdoor sports pitches. There is also a very successful healthy communities and wellness partnerships working in partnership with the NHS that is based at the centre. You will be leading a team of heads of department and will have a total of around 70 full and part-time team members and freelance instructors.
As General Manager, you will:
- Provide day-to-day leadership to staff and managers, ensuring high standards of performance, customer service, and safety.
- Take responsibility for the financial and operational success of the centre, including managing budgets and delivering against ambitious KPIs.
- Meet and exceed monthly sales and retention targets for both memberships and learn to swim participation.
- Develop and oversee a diverse programme of activities that balances commercial performance with community needs.
- Be responsible for new product launches and project manage a significant cap ex investment in the gym.
- Work with multiple stakeholders and community wellness and sports development partners.
- Drive continuous improvement, championing initiatives such as Quest and other quality standards.
- Lead, mentor, and inspire your team, ensuring they feel supported, developed, and engaged.
- Predominantly work Monday to Friday with the occasional weekend day. As GM you will not be on the DM rota.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
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Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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I am keen to hear from candidates who have:


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- A proven track record managing a large leisure centre or private gym.
- Strong commercial acumen with a flair for sales.
- Have a patient and personable approach to working with multiple stakeholders.
- Be based within one hour’s travel time to the leisure centre.
In addition to a highly competitive basic salary of £46,350 there are a wide range of benefits that notably include 38 days holiday per annum (including 8 bank holidays), a matched pension scheme of 6%, Medicash health plan and life assurance.
Due to the anticipated high level of interest in this role only those candidates meeting the above criteria can be contacted,
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