Ding
General Manager – (Caribbean)
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WHO WE ARE
Ding is the global leader in cross-border value transfer. Since 2006, we’ve moved more than $6BN across borders, putting money directly into the hands of diaspora communities so they can support the families they left behind. Today, we operate in 160+ countries, partner with 600+ mobile operators, and serve some of the world’s most underserved markets with technology that is fast, reliable and genuinely life-changing.
We’re headquartered in Dublin and built by a team of 200+ people spread across the globe, engineers, operators and product thinkers who believe that moving value across borders should be as simple as sending a message.
We move fast, build with purpose, and hold ourselves to four values:
- We’re Here to Make a Difference
- We are Thinkers, Linkers & Doers
- We Win Together
- We Imagine Boldly & Build Fast
THE ROLE
JOB TITLE: General Manager – (Caribbean)
LOCATION: London, UK (3 days per week in the office)
TYPE OF CONTRACT: Permanent, Full-Time
SALARY RANGE: Up to £110,000 + bonus
We are seeking a highly commercial and entrepreneurial General Manager (GM) to lead a cluster of country markets. The GM will have full P&L responsibility, accountable for driving growth in transactions, deepening local market penetration, optimising gross profit, and unlocking new market opportunities within their region. This role requires a strategic yet hands-on leader, comfortable managing diverse partnerships, building and executing growth strategies, and collaborating cross-functionally with central teams.
WHAT YOU’LL DO
Key Objectives
- Transaction Growth and gross profit growth — the two numbers this role is judged on.
- On-the-ground (OTG) activation as the primary growth lever — street-level and community activation that gets new users transacting, not just aware.
- Successfully launch and scale new markets within the cluster.
Key Responsibilities
OTG Activation
- Runs ground activation personally — designs the local activation plan, gets hands-on with execution (crews, partners, companies, on-the-ground events), and fixes what isn't working in real time rather than waiting for a quarterly review.
- Builds distribution beyond the obvious — retail, digital, and community partnerships that get Ding closer to where diaspora customers already are.
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P&L and Market Expansion
- Identify and launch new country markets in the cluster, overseeing go-to-market execution and early growth acceleration.
- Own the P&L for the cluster of countries, delivering revenue and gross profit targets.
- Monitor performance through KPIs, market insights, and competitor intelligence, making data-driven decisions.
- Provide leadership, guidance, and accountability across local teams and cross-functional stakeholders.
Growth Strategy & Execution
- Design and implement pricing, discounting, and promotional strategies, including structured testing to optimise conversion and margin.
- Partner with Marketing teams to plan and optimise paid search campaigns, ensuring ROI and alignment with local customer insights.
Commercial & Partnerships
- Build and manage partnerships with Mobile Network Operators (MNOs), driving supply, promotional strategy, and joint business planning.
- Develop and scale distribution partnerships across retail and digital channels, including sourcing and vouchering products.
- Negotiate commercial terms and secure competitive advantage in the market.
WHAT ARE WE LOOKING FOR
- Proven track record in general and /or country market management, commercial leadership, or regional P&L ownership.
- A track record of building or running something with limited resources and making it work.
- Direct, specific evidence of running ground-level marketing or activation that moved a real number — not just overseeing an agency that did.
- Entrepreneurial mindset: hands-on, solution oriented, thrives in fast-paced, growth-driven environments.
- Strong leadership capabilities with the ability to influence cross-functional teams (Marketing, Product, Pricing, Supply).
- Experience owning the commercial strategy for the Caribbean.
- Direct evidence of negotiating budget or co-funding out of a partner.
- Analytical and data-driven, with expertise in pricing strategy, promotions, and marketing optimisation.
- Experience in telecoms, digital products, consumer services, or adjacent industries preferred.
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YOU WILL LOVE WORKING AT DING IF
- You want your work to mean something. We move real money for real people — families sending support across borders and communities staying connected.
- You thrive with ownership, not instruction. At Ding, you’ll shape the work, not just deliver it.
- You’re energised by complexity and excited by international growth at scale.
- You enjoy combining creativity, performance marketing and data-driven decision making.
- You want to work with people who are collaborative, direct and genuinely supportive.
- You’re excited by the intersection of paid media, automation and AI-powered workflows.
LIFE AT DING
We’re building something that genuinely matters and we want the environment to reflect that. You’ll get real ownership from day one, work with a diverse global team across 25+ nationalities, and be part of a culture that is high-performance without being high-ego.
Beyond the work itself, we’ve designed our benefits around flexibility, longevity and genuine quality of life:
- YOLO Days & Dingversary Leave
- Hybrid working — Dublin HQ + WFH
- Work Abroad Programme (30 days/year)
- Pension & private healthcare
- Wellness programme & regular events
- Learning & development support
- A mission you can be proud of
- A genuinely global team & culture
Want to know more about life at Ding? Click here.
EVERYONE’S WELCOME
Ding is committed to equal opportunity in everything we do. We know that great experience comes in many forms, if you believe your background is a strong fit for this role, we encourage you to apply even if you don't tick every box.
HOW TO APPLY
Apply directly through the link in this posting. Our recruitment process includes:
- First Interview with Senior HR Manager – assess the cultural fit and background check.
- Interview with CMO, GM & CFO – assess the candidate’s commercial acumen alongside his P&L capabilities and strategy
- Case Study
- Interview with CEO
- 30 minutes interview with CFO
- Present case study
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