Super Retail Group
General Manager - Customer | Where Customer Strategy Meets Enterprise Impact
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The Opportunity
In this newly created role, you will lead our enterprise customer strategy, data, insights, and CRM capabilities. This role will establish a single trusted view of the customer, drive governance and standards across four brands, and shape customer-led growth through strategic influence and enterprise leadership.
What You'll Lead
- Enterprise Customer Strategy: Define and drive SRG's unified Customer and Digital Strategy, ensuring customer priorities, investment decisions, and execution are aligned across the Group.
- Customer Data & First-Party Data Strategy: Act as the enterprise steward of customer data, establishing governance, standards, and first-party data strategies that maximise customer value while ensuring compliance and trust.
- Customer Insights & Voice of Customer: Lead SRG's customer insights capability, delivering actionable research, customer intelligence, and Voice of Customer programs to inform strategic decision-making.
- CRM & Personalisation: Own the strategic direction of SRG's CRM and personalisation capabilities, enabling relevant, targeted, and effective customer engagement across all Brands.
- Customer & Digital Capability: Establish enterprise frameworks, standards, and performance measures that strengthen digital capability and create a consistent approach to customer experience and outcomes.
- Cross-Brand Leadership: Provide enterprise leadership on customer-related priorities and trade-offs, influencing executive decisions to deliver the best outcomes for customers and the Group.
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What Success Looks Like…In This Role You Will
- Create a single trusted view of the customer across the Group.
- Improve customer advocacy and customer experience outcomes across all brands.
- Generate measurable return on customer insight, CRM, and personalisation investments.
- Establish market-leading customer intelligence and forecasting capability.
- Deliver sustained growth in active members and spend per member.
- Build scalable customer capability that grows ahead of headcount through automation, self-service, and AI.
- Ensure customer data remains trusted, secure, and governed.
About You
You are a senior customer leader who combines strategic thinking with commercial delivery.
You Have Likely Led Customer Strategy, Insights, CRM, Loyalty, Personalisation, Customer Experience, or a Related Function Within a Large Consumer-facing Organisation And Understand How To Turn Customer Understanding Into Business Performance. You'll Bring
- Extensive executive-level experience leading customer strategy, CRM, loyalty, insights, or customer experience functions.
- Demonstrated success translating customer insight into enterprise strategy and investment decisions.
- Strong understanding of customer economics, segmentation, lifecycle management, and first-party data strategy.
- Experience leading customer data governance, privacy, and ethical data practices.
- Proven ability to influence senior stakeholders and navigate complex organisational environments.
- A track record of leading multidisciplinary teams and building organisational capability.
- Strong commercial acumen and confidence operating at executive level.
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Why Join Super Retail Group?
Lead a newly created enterprise capability with significant visibility and influence. Partner with executive leaders across Rebel, Supercheap Auto, BCF, and Macpac to shape customer strategy, build lasting capability, and drive customer-led growth across one of Australia's leading retail groups.
If you're ready to create a customer capability that drives growth, informs strategy, and delivers impact across an enterprise, we'd love to hear from you. Applications Close: Friday 18 September 2026
Our Culture of Inclusion
Super Retail Group is proud to be an equal opportunity employer. We support, promote, and celebrate diversity and recognise the benefits a culture of inclusion brings to our workplace and customer experience.
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