England Sports Group
General Manager - Education Division
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GENERAL MANAGER – ESG EDUCATION
UK | Hybrid / Remote | Working with the ESG Leadership Team
Salary: £32,500 per annum + performance bonus of up to £7,000
About ESG Education
Our Education division works with schools, academy trusts, and universities to develop leadership, character, personal effectiveness, and positive school cultures.
We are entering an exciting new phase of growth and are looking for an exceptional General Manager to take ownership of the division’s day-to-day performance and help build it into a scalable, commercially successful education business.
This is not simply an operations role. We are looking for someone who thinks like an owner — someone who can see opportunities, build relationships, lead people, improve systems, and turn strategy into results.
The Role
As General Manager, you will take responsibility for the operational, commercial, and strategic performance of ESG Education. Working from the UK, you will work closely with the Chairman and senior leadership team to:
- Drive the growth of ESG Education
- Develop and manage relationships with schools, trusts, and education partners
- Build and manage the sales pipeline
- Oversee programme delivery and customer experience
- Lead marketing and business development activity
- Develop scalable systems and processes
- Manage performance against agreed KPIs
- Identify new products, markets, and commercial opportunities
- Build a high-performing education operation that can grow without unnecessary complexity
You will have significant autonomy and will be expected to take ownership rather than wait to be told what to do.
Key Responsibilities
Leadership & Operations
- Take ownership of the day-to-day running of ESG Education
- Establish clear priorities, targets, and accountability
- Improve operational systems and processes
- Ensure programmes are delivered to a consistently high standard
- Identify operational problems and solve them proactively
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Growth & Business Development
- Build relationships with schools, academy trusts, universities, and strategic partners
- Manage the sales pipeline from enquiry through to conversion
- Develop new business opportunities
- Develop new education products and services
- Identify opportunities to increase revenue from existing clients
Client & School Relationships
- Develop strong, long-term relationships with key clients
- Ensure schools receive an exceptional experience
- Understand client needs and translate them into opportunities for ESG
- Monitor client satisfaction, retention, and renewal
Marketing
- Work with the wider ESG team to develop marketing campaigns
- Identify the most effective channels for generating education leads
- Support events, webinars, and school engagement activity
- Ensure marketing activity is connected to measurable commercial outcomes
Programme Delivery
- Coordinate facilitators and programme delivery
- Maintain high standards across all education programmes
- Ensure delivery schedules and resources are properly managed
- Help develop and improve ESG’s curriculum and programme offering
Systems, Data & Performance
- Develop effective CRM and reporting systems
- Establish clear KPIs for sales, delivery, client retention, and revenue
- Produce regular management reports
- Use data to identify opportunities and problems
- Build processes that allow the business to scale
Who We Are Looking For
We are looking for an experienced commercial and operational leader who is comfortable working in a small, growing business where initiative matters.
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You are likely to have:
- 5–10+ years’ professional experience
- Experience managing a business, division, education organisation, or comparable operation
- Strong commercial and business-development ability
- Excellent relationship-management skills
- Experience managing people and projects
- Strong organisational and operational capability
- Excellent written and verbal communication
- Confidence working independently
- A genuine interest in education, leadership, and personal development
- Most importantly, you will have an entrepreneurial mindset.
You don’t need to have every answer. You do need to be someone who:
- Sees the opportunity → takes ownership → creates a plan → makes it happen.
Why Join ESG?
This is an opportunity to join a business with a genuine purpose: helping young people, educators, and organisations become stronger leaders.
You will have:
- Significant autonomy
- Direct access to the Chairman and senior leadership team
- The opportunity to shape and grow an entire business division
- Exposure to international education markets
- The opportunity to develop new products and commercial opportunities
- A role where your results will be highly visible
- The potential to grow with the organisation as ESG Education expands
- This is a role for someone who wants to build something, rather than simply manage something that already exists.
Working Arrangement
Location: UK
Working arrangement: Hybrid
Hours: Full-time
Some travel will be required for meetings, schools, events, and ESG activities.
How to Apply
Please submit your CV, covering letter, and priorities for the first 90 days by emailing Naomi@englandsportsgroup.com.
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