Nift
General Manager, EMEA / UK

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General Manager, EMEA / UK
Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a General Manager, EMEA / UK to join our Revenue team.
As the General Manager of EMEA, you will report to our global CRO and lead + execute our growth strategy. You will own all commercial development (sales) for Partners/Brands/Advertisers across EMEA. To start, you’ll personally build strong relationships with senior-level contacts and industry leaders, drive revenue, and establish a scalable process, before hiring a team and expanding the GEOs.
Our Mission
Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.
Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you will do:
- Drive expansion across priority EMEA markets, ensuring accelerated acquisition of demand-side & supply side partners/brands/advertisers throughout the region
- Build, nurture, and maintain direct C-suite & VP level relationships within enterprise partners, brands, advertisers, and agencies
- Develop and implement scalable go-to-market, commercial, and account development strategies to achieve business objectives
- Identify and establish strategic in-direct channels and partnerships to accelerate growth and expand market share
- Represent the company across the EMEA region, elevating brand visibility and reputation through active engagement in industry events, forums, conferences and thought leadership opportunities
- Partner cross-functionally with product, marketing, and operations teams to align on the needs of the region
Initially this is a hands-on role. You will build upon our existing customers & partners to increase our market share yourself before hiring a regional team.


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What you need:
- 12+ years of post-university sales experience with a proven track record of consistently meeting or exceeding quotas
- Successful track record selling performance marketing solutions and/or ad-tech, ideally with small company or start-up exposure
- Demonstrated success establishing, building, growing customers and revenue in EMEA (experience building out EMEA for an ad-tech company is a must have)
- Results-driven, with a strong focus on outcomes, and a demonstrable proof of consistently meeting or exceeding your quota, plans, and aggressive revenue targets
- Ownership Mindset: Proactive and self-motivated; a driver, not a passenger. Takes initiative, builds from the ground up, and consistently exceeds expectations
What you get:
- Competitive compensation, flexible remote work
- Unlimited Responsible PTO
- Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success
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