PRA
General Manager of Sales - (Australian based)
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Could your next move be a national leadership role with a global security technology leader?
We are retained to appoint a General Manager – Sales, Electronic Security for a leading Global Security Integrator operating across Australia.
This is a high-impact opportunity for an established Sales Director, General Manager or senior commercial leader who is ready to take ownership of a national growth agenda and shape the next chapter of an established electronic security business.
The mandate
This role is about more than hitting a sales number. You will lead the national sales organisation and define the commercial strategy across Australia, with accountability for growth, profitability, recurring revenue, client retention and sales capability.
A key priority will be accelerating the transition from traditional product-led selling toward value-led, intelligence-led and integrated solution selling.
You will:
- Own the national sales and commercial strategy Translate business strategy into clear market, segment and vertical-led growth plans.
- Drive profitable growth Deliver sales, order entry, gross margin, installation and recurring revenue performance.
- Build the recurring revenue engine Increase the contribution from service contracts, maintenance, monitoring, managed services and SaaS-style solutions.
- Lead from the front Develop, coach and retain a high-performing national sales team while building a culture of accountability and commercial excellence.
- Elevate the customer proposition Position the organisation as a trusted strategic advisor across integrated security, risk, technology and managed solutions.
- Target high-value markets Develop growth strategies across sectors including data centres, premium commercial, healthcare, fintech and other strategically important verticals.
- Bring commercial discipline Strengthen pipeline management, forecasting, pricing, bid/no-bid decisions, opportunity qualification and sales-to-operations handover.
- Shape the future Drive digital enablement and identify opportunities across AI, analytics, managed services and emerging security technologies.
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Who we're looking for
This opportunity is suited to a senior commercial leader who has already demonstrated the ability to build teams, win strategically, grow profitably and influence at executive level. Ideally, you will bring:
- 10+ years' senior sales, commercial or general management experience within the Electronic Security Industry or BMS
- A proven track record of sustained profitable growth and margin management
- Strong experience in electronic security, technology integration, SaaS, monitoring, managed services or related B2B services
- Demonstrated success leading high-performing sales teams
- Strong commercial and financial acumen
- Experience developing vertical-led go-to-market strategies and senior client relationships
- The ability to operate effectively within a global/matrix environment
- A strong understanding of value-based selling and technology-enabled solutions
- A genuine interest in the evolution of security technology
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The opportunity
Sydney or Melbourne preferred. This is an opportunity to join a global organisation at an important point in its evolution and have genuine influence over strategy, people, customers and growth.
If you're currently a GM of Sales, Sales Director, Commercial Director or senior sales leader and are looking for a role where you can make a meaningful national impact, we'd welcome a confidential conversation.
Sydney or Melbourne preferred - other states considered
Australia-wide leadership responsibility
Approximately 25% national travel
No sponsorship available – candidates must have existing Australian working rights
Confidential executive enquiries welcome.
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