Lovat Parks Limited
General Manager
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Job title: General Manager
Location: Herdwick Croft Holiday Park, Lake District
Pay: Dependant on experience
Hours: Full time (40 hours per week)
Shifts: To be agreed
Days: 5 days a week, including weekends
Contract: Permanent
Live In: Not available with this role
Are you an experienced hospitality, leisure or holiday park leader looking for the opportunity to make a real impact?
We are looking for a General Manager to lead Herdwick Croft Holiday Park, a stunning holiday park on the shores of Bassenthwaite Lake in the Lake District. Taking responsibility for the overall performance of the park, you will lead operational excellence, commercial success and exceptional guest and owner experiences.
This is a diverse and hands-on leadership role, combining operational management with responsibility for holiday home and lodge sales. With no dedicated sales manager on park, you will take ownership of the sales journey while working closely with central support functions to maximise commercial performance. You'll have the autonomy to drive results, implement improvements and influence the future direction of the business.
As Lovat Parks continues to grow, this role offers the potential to take on wider responsibilities in the future, making it an exciting opportunity for an ambitious General Manager looking to develop their career within a growing organisation.
Benefits of being part of Lovat Parks
- Competitive pay – we are proud to be an accredited member of the Living Wage Foundation
- Holiday discounts – 50% off holidays for team members and 20% off for family and friends
- Birthday leave – enjoy your birthday off to celebrate and relax
- Paid volunteering leave – take paid leave to participate in volunteering activities, allowing you to give back to the community
- Mental health support – access to mental health first aiders and resources to ensure you have the support you need
- Employee Assistance Programme – access to a range of advice across all areas of life, and exclusive retail discounts
- Death in Service Benefit – following 6 months’ service
- Private Medical Insurance – access to private healthcare following 6 months’ service
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What will you do?
- Lead the day-to-day operation and overall performance of Herdwick Croft Holiday Park.
- Develop, inspire and support a high-performing team.
- Deliver exceptional guest and holiday homeowner experiences.
- Lead the holiday home and lodge sales function, managing sales opportunities from enquiry through to completion.
- Personally manage holiday home and lodge sales enquiries, guiding customers through the sales journey.
- Drive commercial performance, profitability and achievement of business objectives.
- Manage budgets and ensure effective control of expenditure.
- Maintain high standards of park presentation, compliance and health & safety.
- Build strong relationships with guests, owners, team members and local stakeholders.
- Identify opportunities to improve performance, enhance the guest experience and develop new revenue streams.
- Work closely with central support teams to deliver park and company objectives.
What are we looking for?
- Experience in a General Manager, Park Manager, Operations Manager or similar senior leadership role.
- Proven experience leading and developing high-performing teams.
- Strong operational management skills within hospitality, leisure, tourism, holiday parks or a customer-focused environment.
- Commercially minded with experience managing budgets and delivering business results.
- Experience of holiday home, lodge, property or lifestyle sales would be highly advantageous.
- Experience selling high-value products or services would be beneficial.
- Confidence building relationships with guests, owners, team members and stakeholders.
- Excellent communication, organisation and decision-making skills.
- A hands-on leadership style with the ability to balance strategic thinking and operational delivery.
- A proactive and solutions-focused approach with a drive to continuously improve standards and performance.
- The ambition to grow and develop as part of a growing business.
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About Lovat Parks
Lovat Parks, established in 2017, is the UK's first B Corp certified holiday park group, dedicated to sustainable and responsible tourism.
Our core values are:
- We care: We create a culture of warmth and welcome, where everyone has a voice.
- We commit to great quality and service: Our guests and owners expect the best, and our team members are proud to deliver it. We set out to do things differently.
- We create a better tomorrow: We believe in business as a force for good; we respect the environment and protect the future through our actions and decisions.
- We build lasting relationships: We value our communities, holidaymakers, owners, team, and neighbours. We encourage and listen to their feedback.
Our parks are designed to help guests connect with nature, offering unique experiences tailored to their individual natural settings.
We are committed to looking after people and the planet, creating special places that foster connections with people and the environment.
Our Commitment to Equality & Diversity
The company is an equal opportunity employer. We are committed to ensuring within the framework of the law that our workplaces are free from unlawful or unfair discrimination because of protected characteristics as defined by the Equality Act 2010.
We aim to ensure that our employees achieve their full potential, and that all employment decisions are taken without reference to irrelevant or discriminatory criteria.
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