Brandon Hire Station
General Manager

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General Manager
As the General Manager, you will drive operational efficiency in our key strategic depots, working alongside, encouraging, and influencing both your own and local depot teams for continuous customer satisfaction, revenue growth, and ensuring the management of key processes and controls to maximize budgeted profit levels.
Reporting directly to the Regional Director, you will be responsible and accountable for the lead depot in supporting strategy implementation to allow for operational efficiency and by demonstrating excellence within your own depot and peer group.
Key Responsibilities
- Monitoring of financial objectives to enhance business performance, delivering positive profitability in branch and ensuring effective control over operating cost and management of direct costs through management of the Profit & Loss account.
- Leading, coaching, and motivation of the team within a time-sensitive and demanding environment, including career development plans for the branch team.
- Addressing team performance through effective performance reviews and management as necessary.
- Ensuring both financial and non-financial KPIs are established and adhered to.
- Developing operational management systems, processes, and best practices to become the 'Depot of Excellence' for inductions, training, and development.
- Facilitating local depot alignment to develop sales/operations approach to advance collective profit.
- Developing and reporting cost plans in collaboration with the Regional Director.
- Working alongside the Regional Account Managers to exceed customer requirements and remain competitive through solutions-based provision and innovation. Synergy with the Sales team to proactively develop revenue opportunities and to deliver to the customers' specifications (SLA's).
- Maintaining a safe and healthy work environment by establishing, following, and enforcing standards and procedures; complying with legal regulations in conjunction with the Compliance Team.
- Promoting and monitoring "Vp Capture" to ensure a digitalized approach to both Health & Safety and Safety Guardian inspections.
- Ensuring effective fleet management, enhancing ROI by delivering effective stock control and asset management to maintain fleet availability and maximize revenue.
- Developing cross-division & cross-group relationships with key contacts and peers to enrich wider Vp understanding and promote a culture of shared best practice.
- Developing a team culture within their own depot and supporting peers to develop theirs.
- Ensuring excellent communication with their team, conducting regular briefings on performance and sharing business updates in an engaging manner.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What We’re Looking For
- Ability to demonstrate leadership capabilities: encouraging, collaborative, and able to inspire the team with Company strategy and goals.
- Support with the business talent development programme through demonstrable personal development actions and drive for continuous improvement of self and others.
- Evidence of continuous revenue and profit growth, with a full understanding of P&L and asset management.
- Outstanding relationship building with influencing skills across their own team and peer group. A team player, highly motivated with a strong commercial acumen and an outgoing personality.
- Excellent organizational and time management skills; a self-starter with the ability to work independently using their own initiative.
- Clear and concise communicator, with proven analytical and numerical evaluation skills to effectively review and respond to data and trends.
- Strong verbal and written communication skills with an attention to detail.
- An advocate of Health & Safety, Environmental, and Quality compliance.
- Full UK driving licence.
What We Can Offer You
- Competitive salary
- 25 days holiday plus bank holidays
- Salary sacrifice pension
- Additional holiday purchase scheme
- Monday to Friday working (no weekends)
- Free Tool Hire
- Life Assurance cover 3x salary
- Share save scheme
- Eye care vouchers
- Recommend a friend scheme
- Learning & Development – commitment to upskilling and developing our people, structured in-house training available alongside external training where required
- Cycle to work scheme
- Long service recognition
- My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
- Discounts on HP products
- EE mobile contract discount offers
- Gym discounts
- Health Shield (discounted premiums on health care cash plan)
- Regit Assist 24/7 accident helpline – free joining


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A Little Bit About Us
Brandon Hire Station is the leading provider of tool and equipment hire in the UK.
Our commitment to exceptional customer support services is unmatched in the industry. We guarantee timely delivery of our tools and equipment through our branded vehicles and FORS accredited drivers. Plus, with our 'Everyday Product Hire Guarantee', you can trust that our most hired products are always available at every branch, every day, collected or delivered throughout the UK.
At Brandon Hire Station, we're actively looking for passionate individuals to join our team. We're committed to providing the highest level of service to our customers and we're always on the lookout for like-minded professionals who share our dedication to excellence.
If you're interested in working for a company that's committed to providing exceptional customer support services, we invite you to apply for a position with Brandon Hire Station today.
Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.
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