Zachary Daniels
General Manager

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General Manager | Fishing & Angling | Reading | Up to £35,000
Are you an experienced manager with a genuine passion for fishing and angling?
We're recruiting for a General Manager in Reading for a well-established business serving the angling community.
This is an opportunity for a hands-on, commercially minded leader who can lead a team, drive sales and deliver an excellent customer experience, while working in an environment centred around something you're genuinely passionate about.
What's On Offer?
- Up to £35,000 salary depending on experience
- Up to 40% staff discount
- Work within a business focused on the angling community
- The opportunity to combine your career with your passion for fishing
- Real ownership of the day-to-day operation
- Opportunity to develop your management career
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The Role
As General Manager, you'll take ownership of the day-to-day running and commercial performance of the business.
You'll be responsible for:
- Leading, coaching and developing the team
- Driving sales, KPIs and commercial performance
- Delivering excellent customer service
- Managing stock, rotas, administration and compliance
- Maintaining high standards across the store
- Building strong relationships with customers and encouraging repeat business
About You
We're open on background and are more interested in your leadership ability, commercial mindset and passion for fishing.
You could be an experienced:


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- General Manager
- Store Manager
- Assistant Manager ready to step up
- Retail Manager
- Hospitality Manager
You'll also have:
- Proven people management experience
- Experience working towards sales targets and KPIs
- Strong customer service and communication skills
- A hands-on, organised approach
- A genuine passion for fishing or angling
- Good knowledge of fishing products and equipment
Interested?
If you're an experienced manager who loves fishing and angling and wants to build a career around your passion, we'd love to hear from you.
Apply now for a confidential conversation about the opportunity.
Zachary Daniels is a Niche, National & International Recruitment Consultancy.
BH37162
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